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First Interactive CyberMarketing Book Unveils at Comdex.

LAS VEGAS--(BUSINESS WIRE)--Nov. 9, 1995--The first interactive book about electronic commerce, CyberMarketing Essentials for Success, unveils Monday, Nov. 13, at the PC Industry's Fall Comdex show in Las Vegas with a book signing and giveaway of 200 promotional copies.

This hands-on planning guide, written by high tech marketing veteran Craig Settles of Successful Marketing Strategists, offers three advantages not found in other books which address online commerce:

-- Interactivity -- Believing that the only way to effectively teach people about doing business online is to get them online, Settles has created an online companion for his book called "CyberMarketing Food for Thought." With this, readers will experience the lessons of the print book through links to companies' online areas, up-to-date supplemental content and online discussions with the author and other readers.

-- A specific action plan -- CyberMarketing Essentials for Success walks people through a series of steps to prepare a written plan for doing business online. This guide poses questions, cites examples and offers a framework which readers can use to take specific action and get results from their use of the Internet, commercial online services and bulletin board services (BBSs).

-- More than just marketing -- Settles goes beyond marketing issues to describe how cyberspace can and should be a total business communication tool. The book and online companion describe how customer service, human resources, investor relations, R & D and other departments can use cyberspace to impact a company's bottom line.

Settles' online companion develops a dialog between reader and author never before possible. Readers can go online with Settles to clarify points, challenge assumptions and add their own experiences to a forum from which other readers can benefit.

Free copies of CyberMarketing Essentials for Success will go to the first 200 people who attend Settles' 2:00 p.m. book signing Monday at Comdex in Las Vegas. The signing will be at the Macmillan Computer Publishing booth (L2262) in the Ziff-Davis Press section. Settles also will be there Tuesday afternoon to meet readers. The $24.95 book is available this week for sale in leading bookstores nationwide.

As Senior Strategist for Successful Marketing Strategists, whose cybermarketing clients include AT&T, Symantec, Campbell Services and WebTrack, Settles develops and implements both conventional and online marketing strategies.

For additional information, call 510/644-3837, fax 510/841-7635, visit or e-mail

CONTACT: Successful Marketing Strategists

Craig Settles, 510/644-3837
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Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 9, 1995
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