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Fireclick Deploys Open, Independent Integration with E-Mail Vendors; Integration with Company's Open Architecture Requires No Custom Development.

MINNEAPOLIS -- Fireclick, Inc., a wholly-owned subsidiary of Digital River, Inc. (Nasdaq:DRIV) and leading provider of Web analytics solutions, today announced that its Web analytics service can be seamlessly integrated into e-mail vendors' systems without custom development. By taking advantage of Fireclick's open architecture, online merchants that utilize e-mail campaigns can increase speed-to-market, lessen the costs associated with custom development and gain deeper intelligence into the effectiveness of their e-mail campaigns. Fireclick's Web analytics service is currently integrated into numerous e-mail vendors, including BlueHornet Networks, Inc.; CheetahMail, Inc., an Experian Company; Responsys, Inc.; and WhatCounts, Inc.

"The open architecture that supports Fireclick's Web analytics service continues to provide a competitive advantage for the company and its online merchants," said Ram Srinivasan, Digital River's vice president of analytics and general manager of Fireclick. "By partnering with Fireclick, e-mail vendors can avoid custom development that other partners require. As a result, the joint solution costs less and is easier to use, maintain and deploy - all attractive qualities for online merchants looking to maximize the sales and effectiveness of their e-mail campaigns."

By integrating Fireclick's solution with an e-mail system, online merchants gain access to Fireclick's e-mail campaign wizard. This wizard defines, deploys, monitors and refines e-mail campaigns. It also automatically monitors campaign progress, provides user level feedback to the e-mail campaign systems and triggers events based on business rules for more efficient use of e-mail campaigns.

"We are pleased to partner with Fireclick to make integrating Web analytics with e-mail marketing a very smooth and simple process," said Scott Olrich, CMO of Responsys. "Fireclick's approach to integrating with e-mail providers in this age of proprietary interfaces is a very effective and efficient way of doing business. By combining the strength of our robust e-mail technology platform with Fireclick, we can offer online merchants the advanced e-mail marketing capabilities they are looking for."

"Through our partnership with Fireclick, we can provide a compelling offering for online merchants seeking to maximize the effectiveness and relevancy of their e-mail campaigns," said Tim Marusich, CEO of BlueHornet. "Fireclick's Web analytics service can help online merchants learn more about their users, while we help online merchants deliver more tailored e-mail campaigns. Together, our comprehensive solutions can help online merchants drive their conversion rates and revenues to grow their businesses."

"We wanted a solution that was easy to deploy and maintain and could help us grow our online business," said Karl Philip Lund, director of interactive marketing for Norwegian Air Shuttle ASA. "By choosing Fireclick and its open architecture, we opted for the e-mail vendor of our choice. The cost-effectiveness of using this joint solution has helped us maximize our sales. It is not only easy to use and maintain, but also helps us quickly analyze and implement changes to our campaigns so that our offers are more relevant and tailored for our client base."

About Fireclick

Fireclick, Inc., a wholly-owned subsidiary of Digital River, Inc., provides a comprehensive Web analytics solution that offers online businesses real-time, actionable information about their customers. The sophisticated data delivered by the application service can be used to improve operating results, create a better user experience, and increase site traffic, revenues and profits. For more information, visit

About Digital River, Inc.

Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, site merchandising, advanced reporting and analytics, product fulfillment, e-marketing and multi-lingual customer service.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in Chicago, Mountain View, California, London, and Cologne, Germany. For more details about Digital River, visit the corporate Web site at or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. Fireclick is a registered trademark of Fireclick, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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Publication:Business Wire
Geographic Code:1USA
Date:Oct 18, 2004
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