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Finding a Job on the Web.

Here's what you need to know before you post your resume online

BARAKA DORSEY STARTED OFF ON THE TRADITIONAL ROUTE IN his job search. Formerly a designer with the Web magazine Windows, Dorsey diligently read the Sunday New York Times classifieds. He considered hiring a headhunter and he pursued the recruitment agencies. But, as with a growing number of job seekers, Dorsey, who now works as a recruiter himself, didn't find his job until he ventured over to the nearest computer.

"Using the Internet in my search exposed me to more people than I could have reached if I'd tried to network on my own," says Dorsey, 28, an executive recruiter with Silicon Alley Connections in New York. "You can learn about benefit packages and corporate culture, then decide whether you really want to work for that particular company before the interview stage, and go forward in the search as an informed candidate."

Dorsey is just one of a legion of job seekers turning to their computers as the Web increasingly becomes a companion along the road to employment. As online recruiting continues to provide job applicants with access to information about job openings in a national arena and a direct connection to prospective employers, a number of blossoming career sites on the Internet can help with all your employment needs.

As the country becomes more technologically savvy, fewer and fewer job postings are finding their way to the traditional classified sections of local newspapers. "More employers are using the Internet for building a highly skilled candidate pool," says Mark Poppen, author of the daily Web newsletter 1st Steps in the Hunt and an online columnist for job hunters on the Internet Business Network's Website (www.interbiznet.com). In fact, a recent survey found that 45% of Fortune Global 500 companies were actively recruiting on the Internet.

Poppen, who is also marketing manager for the IBN Website, based in Mill Valley, California, says, "Three years ago, most of the people being hired on the Web were IT professionals, but that's not true anymore."

Indeed, don't be fooled into thinking that most of the jobs posted or found on the Web are technology-oriented. Employers from a wide range of industries are using the Internet to find job candidates. In a recent poll of public and private companies, staffing firms, recruitment agencies, nonprofit organizations and government agencies, the Recruiters Network (the Website for the Association for Internet Recruiting) found that 45% of the companies polled had up to 20% of their hires come directly from online recruiting. Poppen adds, "Healthcare, accounting and the hard sciences are the industries that have experienced top growth in online recruiting."

Mary Anderson, senior human resources advisor at Southwest Washington Medical Center in Vancouver, Washington, agrees. "We've gotten more nurses than information systems professionals from recruiting on our Website. It's been a very effective recruiting tool for us."

Employers and recruiters alike are turning to the Internet to solve many of the problems associated with traditional recruitment. It allows employers to manage recruiting activities with corporate human resource departments and to monitor recruiting more effectively.

The technology saves recruiters and hiring managers time and effort. "We've incorporated searching on the Internet into our recruiting activities because we've found that individuals on the Internet tend to hold advanced degrees and have many years of experience in their field," says Zakryscha Hayes, president and human resource specialist for Precise Staffing Services in Chicago. "We've placed talented directors, vice presidents and executive-level candidates for our clients through our Internet activity," she adds.

SEEK AND EMPLOY

Although the Web is a tool that should be used by job seekers, recruiters say care must be exercised. "Job hunters must understand the Internet is the electronic version of a Neanderthal job-hunting system that hasn't worked for years," says Richard Nelson Bolles, author of the What Color is Your Parachute? series and Job Hunting on the Internet.

However, Bolles says the Internet is extremely helpful for job hunters. It provides access to company research, contacts, tests and advice. "These sites are vastly useful for developing contacts and researching geographic areas and fields. Using traditional research methods, you would have a hard time doing this. But with the Internet, it's duck soup."

Margaret Riley Dikel, author of The Guide to Internet Job Searching 2000-2001 and moderator of the Riley Guide Website (www.dbm. com/jobguide), says methods of researching companies are significantly improved by what the Web offers. "My readers have told me that using the Internet helped them target employers and do the research that gave them an edge to win a job.

"The biggest problem for the hunter is where to look and where to post," says Dikel. She advises, "Find the sites that speak to your profession and start your search there." Visit sites that can provide information about the company's business practices and success. Register with sites that can provide detailed information on private companies as well. CompaniesOnline (www.com paniesonline.com) is such a site. Another Website, blackenterprise, corn, is also beneficial to job seekers. Not only can resumes be posted on our Website, but a variety of employment information can be accessed through the site.

Beyond corporate Websites and employment sites, newsgroups, chat rooms and mailing lists can be rich sources of job-opening information and provide incredible networking opportunities.

Complement your search by using the keyword "careers" with search engines like HotBot or Yahoo! Poppen says, "If an employer is looking for a left-handed physicist on the Web, he will go to the Left-Handed Physicist Page for resumes. Job hunters should also look to professional organization Websites for career options or links to career sites."

HOT WIRE YOUR RESUME

A resume alone will not get you a job. But a good resume--one that profiles your accomplishments and qualifications to a potential employer--will attract the attention of the hiring manager and secure a job interview. This process is no different in online recruiting.

While there is no "Interact resume" per se, experts advise job hunters to translate their present resumes into plain ASCII text or consider an HTML version for online use. Your goal is to design a resume that will not be rejected by scanners, or the likes and dislikes of the human resources professionals looking on the Web.

"As you prepare your resume, you need to know the language of your industry and make sure it has those specific keywords that employers are looking for and industry leaders are talking about," says Dikel. Be specific about skills, qualifications and certifications, and include these things in a summary on your resume, she advises. List the software packages you know and name the professional associations you belong to.

Having an electronic resume lets you answer job openings listed via e-mail or the Web. Several programs and Websites will walk you through the process of creating an e-resume. "I used a program called Resume-maker Deluxe to help me get set up," says Dorsey. "It formatted my resume and posted it on job boards--all with the touch of a button."

Regardless of the ease of posting online, there are potential pitfalls. Dorsey complains that not being able to remove his resume from the site caused some problems later. "I was still getting calls after I'd accepted a position." Other posting drawbacks include spamming and getting loaded with offers that are unrelated to that which you are seeking. Keep in mind that you give up control of your resume once it gets posted.

When choosing a resume site, carefully review the posting and removal policies. You'll also want to double check who can have access to your resume: It's become common for less ethical recruiters to send robots onto sites to collect "inactive" resume to present to their clients.

Every culture has its myths and the Internet is no different. One legend warns of resume "pirates" stealing employment history information from resumes they find on the Web to create better resumes for themselves. e says this kind of story is hard to believe. Other rumors tell of employees being fired after having their resumes discovered on the Internet. Anderson offers, "I think that the employers on the Web understand the technology and wouldn't be alarmed."

WORKING THE SITES

Bolles warns that some resume sites are not all that people think they are. "If you consider how many employers visit a site compared to how many resumes are posted there, you'll see that these sites work to the advantage of the employers and the disadvantage of the job hunters." Instead of posting your resume and hoping for a response, take a proactive approach to job hunting online.

"Posting on a job board is not circulating your resume," says Dikel. "You still have to do other activities, such as researching, contacting employers directly and networking." As the marketplace continues to move faster and become increasingly more competitive, the Internet provides an arena for companies to be proactive in employee searches.

Your strategy as a job hunter should be to use the Internet for its ability to help you locate potential employers, emphasize the experience and skills they seek and contact those employers. The perfect job for you is out there. Log on and go get it!

RELATED ARTICLE: 20 Sites for Job Hunters

We've researched the Web so you don't have to. We've found some of the best sites for employment searches, career development and working with recruiters.

Employment Sites

* Monster Board http://monster.com

A comprehensive site for those with varying Levels of experience and industry options. Resumes held for one year, then site requests an update. You can hide your name and contact information from employers. Features keyword searches, personal search agent, career fairs by geographic areas and industries and help in researching companies.

* Hot Jobs www.hotjobs.com

Promises no headhunters or recruiters will contact you. Look for jobs by city, region or keyword. U.S. and international searches available. Great privacy features: you can block any member company from viewing your posted resume. However, you can't remove a resume once it has been posted. Features career fairs, a careers e-zine, free e-mail, job agent and application tracking.

* CareerMosaic www.careermosaic.com

A popular site for executives, technical professionals and financial experts seeking employers. Your resume will, be available to any member company, possibly yours; however, you can remove your resume once you get a job. Features links to more job postings and Location-sensitive searches.

* NationJob Network www.nationjob.com

Job seekers can search for jobs and attract employers while taking advantage of resources such as information about continuing education and certification, contract employment and assessment tests. Features links to ResumeMaker DeLuxe, which helps you craft resume and perform your search; resume critiques; information about relocation; and a personal search agent. Search by salary, education level, Location and industry.

* CareerIndex www.career-index.com

Search several sites simultaneously: Choose from Monster, CareerWeb and HeadHunter. net and other online job service listings. Keyword, location and company search capabilities. Features U.S. and international job Listings, special career areas in healthcare and law, resume posting and search agent; news group index, skills testing and relocation tools.

* JobOptions wwwjoboptions.com

Special career areas for professional, technical and managerial jobs. Easy to navigate site stores resumes for six months and offers a personal search agent. Site also provides a contact-masking option and asks for permission before releasing your resume to an employer. Use job alert features as a personal search agent. A career tools section includes information on how to find a new home, balancing your work and home Life and online continuing education; free e-mail.

* America's Job Bank www.ajb.dni.us

Lists over 1 million available jobs on any given day. A government site where state agencies and companies post. Note that resumes are posted for 60 days and there is no way to block employers from seeing your resume if you post. Features search saving, so you can review finds at Later times, and cover letter- and resume-writing guidelines.

* TOPjobs USA www.topjobsusa.com

Heavily traveled source for professional, managerial and tech jobs. Search by state, keyword, title or company. Features career advice, Links to recruitment agencies, resume banks and reference materials. Date-restrictive searches, resume development and self-marketing advice is available, along with stress-management techniques.

* Job-Hunt.org www.job-hunt.org

The one-stop job shop, it houses a list of online job sites, newspaper classified ads, recruiting services for job seekers and industry-specific resources. Links to resume sites and recruitment firms. Features editors' picks, university career resource centers, news group searches and job fair information. "Hot Site of the Week" keeps you up to speed on new sites and Internet resources.

* Career Builder www.careerbuilder.com

This database for career development offers a personal search agent and the ability to directly contact the hiring managers at targeted companies. Search by keyword, location, industry or salary. Information on full-time, part-time and contract work available. Features free e-mail account, special information for working women, relocation toots and a guide for making a career transition.

Career Sites

* Riley Guide www.dbm.com/jobguide

From the author of The Guide to Internet Job Searching: well-rounded resource for job hunters features kinks to job banks, recruiters and executive job-search resources. Career focus also has special resource sections for women, minorities and the self-employed. Features articles on researching careers and employers and information for recruiters.

* JobHuntersBible.com www.jobhuntersbible.com

A supplement to the What Color is Your Parachute? book series by Dick Bolles, author and publisher of the career development title. Emphasis here is on what you can do on the Internet. Features tests and assessments, advice on researching companies, networking and posting your resume online.

* CareerPath.com www.new.careerpath.com

A career management site that starts like a Sunday paper. Search the want ads of newspapers or listings posted by employers. Member companies do not have direct access to your resume. Get news and information about potential employers and network in chat rooms and on job boards. Features include resume posting; focuses on IT.

Research Sites

* Hoover's Online www.hoovers.com

Career Development Center Lets you research employers. Find out who's hiring by reading Hoovers' List of Top Employers and Learn about options in professional development--all of this in addition to a Job Bank. Features information for entrepreneurs, career-related articles selected by editors and sections on business issues from corporate travel to stock trading.

* Researching Companies Online http://home.sprintmaiLcom/~debfla nagan/index.html

Provides a step-by-step process for finding free company and industry information on the Web. Monitor company news, Locate contact phone numbers and addresses and find industry conferences within these pages. Features Links for professional associations, international businesses and other researching sites.

* CorporateInformation www.corporateinformation.com/

Delivers reports and profiles of international companies to your desktop. This site is divided by industry sectors and Locations on the globe. A handy users manual guides you through the use and resources of the site. Features an extensive link Library and a search engine with over 300,000 company profiles.

Headhunting Online

* Recruiters Online Network www.ipa.com

This "gateway to hidden job markets" has sections for recruiters, corporations and job seekers. Thousands of recruiters can see your resume, however, only those who are members of this site will get full information. Free trial membership is offered to recruiters and job seekers get the opportunity to directly contact member companies. Search by keyword, location and industry. Features job bank, resume posting time Limit of 60 days and company-recruiter matching.

* Headhunter.net www.headhunter.net

Job seekers can search job Listings, post a resume for free (taking advantage of restriction options) and Learn from newsletters on job hunting. Search by Location, salary, employee/contract, job title and education Levee Features resume posting time Limit of 90 days, information on affiliate programs and a resume help FAQ.

* CareerEngine www.careerengine.com

Matches companies with qualified candidates. It offers confidential resume hosting and public job postings. Features personalized service (including advice on writing and posting your resume) and listing of category-specific career sites.

* Top 100 Electronic Recruiters www.interbiznet.com/eeri

Features sections for human resources managers, third-party recruiters and job hunters. In addition to resume posting and job searching, this section offers job seekers educational kinks, advice articles and company information. Recruiters can search posted resumes across the Web and take advantage of tools of their own.

RELATED ARTICLE: Reading is Fundamental

Your career advancement strategy should include the Internet as a powerful companion in your job hunt, but Web-savvy job seekers should not abandon traditional media. Your offline-job-search resources should include:

Off-line job-search resources

* "The Guide to Internet Job Searching 2000-2001" by Margaret Riley Dikel and Frances Roehm (NTC/Contemporary Publishing Co., $14.95).

* "Careerxroads: The 2000 Directory to the 500 Best Job Resume & Career Management Sites on the World Wide Web" by Gerry Crispin and Mark Mehler (Jist Works, $26.95)

* "Electronic Resumes and Online Networking" by Rebecca Smith (Career Press, $13.99)

* "Electronic Resumes for the New Job Market" by Peter D. Weddle (Impact Publications, $11.95)

* "Using the Internet and the World Wide Web in Your Job Search" by Fred Edmund Jandt (Jist Works, $16.95)

* "Job Hunting on the Internet" by Richard Nelson Bolles (Ten Speed Press, $8.95)

Software titles

* "Resumemaker DeLuxe" by Individual Software (Macintosh, $31.99; Windows, $40.99)

* "WinWay resume" by WinWay Corp. ($34.99)
COPYRIGHT 2000 Earl G. Graves Publishing Co., Inc.
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Author:CHARLES, JOANNE
Publication:Black Enterprise
Article Type:Directory
Date:Mar 1, 2000
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