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Finally, Protection From Poison Ivy: Power Block Plus From Parker Taylor; Lotion Formula Protects Against Poisonous Plants, UV Rays and Insects

IDAHO FALLS, Idaho, May 29 /PRNewswire/ -- Leaflets three, let it be. The common expression spoken to remind outdoors enthusiasts to identify and beware of Poison Ivy, Poison Oak and Poison Sumac. Now there is another form of Poison Ivy protection. Power Block Plus(TM), a new Poison Ivy protectant sold by Parker Taylor, is being marketed as the only product available today that protects against ultraviolet rays and insects as well as against poisonous plants.

Parker Taylor Vice President of Sales and Marketing, Mike Hanson, said Power Block Plus' triple protection formula is guaranteed. "We guarantee Power Block Plus protects campers, boaters, hikers, fisherman, hunters, gardeners, or any other outdoors adventurer against poisonous plants, UV rays, and insects, making it unique," Hanson said. "No other product protects and guarantees against all three irritants. Some lotions protect against one irritant -- insect repellents or sun blocks -- but Power Block Plus is the only product available that protects against all three."

Power Block Plus provides skin protection for up to four hours and is waterproof. "With Power Block Plus, consumers don't have to apply two or three lotions and repellents at a time to protect themselves from Poison Ivy, the sun and insects," Hanson said. "One application of Power Block Plus will protect for most of the day against all three harmful irritants."

Based on Parker Taylor's EpiMax(R) technology, Power Block Plus is designed to also help heal irritated areas of the skin, in addition to protecting against outdoor irritants. Instead of attempting to replace the skin's natural oils and lipids, as a regular lotion might, Power Block Plus bonds a polymer, Dimethicone, to the naturally occurring dead skin cells in the epidermis. This invisible layer seals in the skins natural moisturizers and oils, and seals out harmful irritants, helping the skin to heal rather than trying to replace the skin's natural processes.

Hanson said Power Block Plus is set apart from other products by its polymer bonding. "The best thing about Power Block Plus is that it's virtually transparent to the user. It is not tacky and is non-greasy -- unlike other lotions and sun screens -- and allows the skin to breathe and perspire naturally yet it still keeps out irritants."

Statistics from the American Academy of Dermatology reveal that each year 50 million Americans suffer from irritations caused by Poison Ivy, Poison Oak or Poison Sumac. With poisonous weeds found everywhere in the U.S., as well as sun and insects, protection is finally available. If you forget, "leaflets three, let it be," try Power Block Plus.

Power Block Plus is available at major retail outlets. Call Parker Taylor for the dealer nearest you at 800-274-7999. In addition, product samples are available for testing by the media. Formed in 1995, Parker Taylor Inc. (http://www.parkertaylor.com) is a leader in the skin protection industry. Parker Taylor's products are based on its unique EpiMax technology. In addition to Power Block Plus, Parker Taylor's products include Power Block(TM) which protects against poisonous plants and contains an SPF 15 sunscreen; Outdoor Plus(TM), which repels insects and protects against poisonous plants; Outdoor(TM), which protects against poisonous plant irritations; and Skin Shield(TM), a skin protectant designed for easier clean up and protection for your skin, and designed to prevent harmful substances like oil, grease, paint, thinner, stains, solvents, other caustic liquids and dirt from penetrating into the pores and staining the skin. Other products include antibacterial lotions for the medical industry and antibacterial garbage bags.

SOURCE Parker Taylor Inc.
 -0- 05/29/97


/CONTACT: Mike Hanson of Parker Taylor, 800-274-7999, email: cserv@parkertaylor.com; or Ken Jenson, kjenson@politis.com, or David Politis, dpolitis@politis.com, both of Politis Communications, 801-523-3730/

CO: Parker Taylor Inc. ST: Idaho IN: HEA LEI REA SU: PDT

JE-LA -- LATHFNS1 -- 3225 05/29/97 05:20 EDT http://www.prnewswire.com
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Date:May 29, 1997
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