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Film Actor Farooque Sheikh launched the National Book Trust Calendar.

New Delhi, Jan. 10 -- National Book Trust (NBT) launched a collector's edition calendar based on the theme literature and cinema yesterday in the capital. The calendar was launched by Actor Mr. Farooque Sheikh, Mr M.A. Sikander, Director NBT, Shri S.M. Khan, Director General DD News, and Ms Farida M Naik, Joint Secretary NBT.

Chief Guest, Mr. Farooque Sheikh mentioned, "We have been drawing upon the scriptures, puranas and their characters to make films like Mahabharata and Ramayana". Most often cinema has turned to literature for inspiration, adapting it to a new language and idiom. Such adaptations have given us some of the finest moments in the Indian cinematic tradition.

He said on the occasion cinema in itself is an audio-visual book and its bond with literature has been as past as the epics.

NBT Director M A Sikandar said literature and cinema's bond will be delved even further through New Delhi World Book Fair, 2012.

In order to focus on this unique relationship and to commemorate the hundred years of Indian cinema, the National Book Trust, India has chosen 'Cinema' as the theme of the 20th New Delhi World Book Fair 2012. This year their calendar, on the theme cinema and literature, pays tribute to some well known films based on literary works, as well as the auters whose creative genius realized and translated the literary piece into the language of cinema. It may not be possible to do justice to this hundred year old tradition within the space of a calendar. Nevertheless we may catch some glimpses of its pervading influence frozen in the frame of time.

Director General Doordarshan News SM Khan said cinema is the lifeline for everyone and that regional cinema is progressing well.

From Hindi films like "Aandhi" (1975), "Umrao Jaan" (1981) to regional films like "Oka Ori Katha" (Telugu) and "Shyamchi Aai" (Marathi) have been featured in the calendar along with works of Satyajit Ray, Dada Saheb Phalke and many others.

Referring to 3 Idiots that made the audience think, Farooque said: "A popular film of Amir Khan was based on Chetan Bhagat's novel. Despite retaining all ingredients of entertainment like songs, the film was liked by a majority of the film going public.

The calendar was conceived and designed by NBT in association with Satyajit Ray Film & Television Institute (Kolkata) and National Film Archives (Pune).

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Publication:India PRwire
Article Type:Calendar
Geographic Code:9INDI
Date:Jan 10, 2012
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