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Filipino beer introduced to the East.

Filipino beer introduced to the East

Manila Gold, a new beer from the Phillipines, was introduced to the East Coast last week by Central Distributing of Maryland. The new product sports a reusable, patented carrying case for each six-pack.

The U.S. patent, issued last April, allows the consumer to take the six 12-oz. bottles almost anywhere, and the addition of ice to the carrier helps keep the beer frosty.

Joe Falcone, beer manager, Wells Discount Liquors, Baltimore, said he expects favorable results for his new line, and plans to promote it aggressively with floor displays and graphically-striking posters.

Manila Gold's brewery, Asia Brewery, Inc., is located 27 miles from Manila and is made up of a brewery and bottling plant, bottle manufacturing plant, plastic crate manufacturing division, power plant, and waste facility. The brewery is capable of producing up to 4 million hectoliters of beer annually, and already produces Carlsberg beer for the Asian markets.

"Asia Brewery brews a superb beer, a drinker's beer, and with our new U.S. patent, we feel we are now ready to go on a volume basis," said Charles Willard, Asia Brewery's U.S. agent.

PHOTO : STRUCK GOLD!--Manila Gold beer, produced in the Philippines, was introduced to the East

PHOTO : Coast last week by Central Distributors in Maryland. On hand at the presentation were

PHOTO : (from left to right): Morris Stodard, Barry Cregan, Lois Snyder, Tom Hardie, "Dom"

PHOTO : Ciuffreda and Bob Gassel.
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Title Annotation:Manila Gold
Publication:Modern Brewery Age
Date:Mar 5, 1990
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