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Filipina mom is Maui, Hawaii's top blogger.

Liza Pierce, 50, from Quezon City and a psychology graduate of the University of Sto. Tomas, is not your ordinary blogger who just relies on copy-pasted materials and other posts for her articles. Pierce is an award-winning blogger, who is known in Maui for her 'conversational tone.'

Her A Maui Blog ( was named Best Local Blog by Maui Time readers in 2010 to 2013 and also in 2016. It was also No. 1 in the and voted No. 1 Blog by Maui Guidebook. Her blog is also named one of the Top 5 Social Media Influencers for Hawaii in 2013.

Pierce is now the interactive media strategist of Wailea Realty Corporation, one of the top real estate companies in Maui. As a media strategist, she manages the social media engagement and internet marketing of the company, which also includes blogging.

Moving to Hawaii

Pierce held several jobs in the Philippines, including media coordinator and personnel assistant. In 1992 she met Bradley and they eventually dated. They continued their relationship through letters. Pierce recalls that her office had email but it was still very limited. The two made occasional long distance calls.

In 1994 they got married in the Philippines and eventually moved to Hawaii where her husband resided. Her two grown up kids, Gardner and Noelle, were born in Maui.

Writing was still far from her mind. Pierce worked as a secretary and receptionist. She did not experience discrimination because Hawaii is a 'melting pot' of different cultures and nationalities, including many Filipinos. She is even sometimes mistaken for a native Hawaiian.

Blogging as a personal journey

In 2006 several sites started to create space for more people to express themselves. These included Since Pierce was in multimedia and she believed she could do something creative, she started blogging. 'It was a form of retrospection for me at that time. I was a working mom and I needed an outlet to reflect out loud, so blogging was my tool to do that. Then it also became a way for me to meet other mommy bloggers. Later I focused on blogging about Maui and that became a big hit,' she explains.

First blog

Pierce first blog site was Liza's Eyeview, which was all about personal help, counseling and other parenting advises. She says that blogging is more personal. She writes in a conversational tone and does not worry much about the grammar. She further explains that it is not formal writing.

'In Hawaii, we love to 'talk story,' that's why blogging is 'talking story online,'' says Pierce.

Pierce created in December 2006. This is the introduction to her blog site: I do not have a journalism degree. I majored in Psychology. English is my second language. If you are looking for an eloquent writer, who is always grammatically correct and a wiz in spelling, you are in the wrong blog. But if you want to read the ramblings of a Kama'aina (and local kine mom) talking story online, you're in the right blog. To Maui visitors checking out this blog, here is where you get the inside scoop.

Since then the blog site created lots of traffic and eventually gained media attention in Hawaii. Pierce says that A Maui Blog promotes Maui's beauty, unique culture and aloha spirit. She also encourages people to promote Maui on social media. Her blog also seeks to be a booster for local Maui businesses, especially in a time of economic difficulty.

No to plagiarism

Since the internet is accessible to almost anyone, articles, stories, photos and video clips are now readily available. Plagiarism becomes rampant and copyright laws are not fully implemented due to laxity and difficult policing.

Pierce, however, does not condone the widely practiced copy pasting of articles or links. 'Copying is a no-no. I see my blogging as storytelling, so it is always original and based on my experiences,' she says.

As a well-known blogger in Hawaii, Pierce is an ordinary Fil-Am mom who just wants to give back something positive to her adopted country.

'I am promoting Maui because I live here and I feel so blessed to live here. It is my way of giving back,' she says.

To the Filipinos abroad she has this to say: 'Be passionate, be creative, be bold. Remember to bloom where you are planted, but never forget your origin as well.'
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Publication:Philippines Daily Inquirer (Makati City, Philippines)
Geographic Code:1U9HI
Date:Aug 10, 2016
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