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Fife Food Centre in Glenrothes, Scotland seeks business from overseas companies.

Frozen food companies from abroad as well as the United Kingdom are being sought for the Fife Food Centre, a complex being developed adjacent to a cold store in Glenrothes, Scotland.

Plant units ranging from 1,650 to 24,000 square feet are available in a rehabilitated 100,000-square foot building and an adjacent new 32,000-square foot structure next to the Exel Logistics cold store.

The cold store, owned 51% by the National Freight group and 49% by the Vestey group, has until now been involved primarily in the distribution of locally-grown fruits and vegetables, according to Robert Ballantine, deputy director of economic development for the Glenrothes Development Corp.

The goal now is to produce value added products from local raw materials, including meat and fish as well as fruits and vegetables. Fish in sauce, vegetables in sauce, meat pies and ready meals are some of the obvious possibilities, Ballantine says, and Glenrothes is looking towards an export as well as a domestic market.

Facilities at the Fife Food Centre are designed to meet the latest standards under food production legislation, and a number of the units offer through-the-wall access to the cold store. The Centre can handle costly fitting out of plants on a rentalized basis, and custom building to suit tenants is available. It also offers advice on obtaining UK and EEC grants and loans, and can provide technical and marketing advice.

New Role for New Town

Glenrothes is one of five "new towns" in Scotland developed by the post-World War II Labour government; it was built from scratch 42 years ago -- housing, roads, infrastructure and all. Its industrial base in recent years has been primarily electronics and engineering, Ballantine says, but the development corporation wants to diversify the economy now.

Situated in the heart of County Fife, Glenrothes and the Food Centre offer easy access to road and rail networks and nearby docks and container ports; "an ideal gateway to the vast European market," as a brochure puts it.

Total household food expenditures in the European Community are |pounds~260 billion, just over 10% of the gross domestic product, according to a survey issued by the Food Centre. But more than 80% of the food is now produced in the same country in which it is consumed, with even the subsidiaries of multinational food companies traditionally operating on a national basis.

Different national lifestyles work against international food marketing, the Centre's report concedes. Nevertheless, such common trends as the number of working women and the proliferation of microwave ovens favor the growth of convenience foods -- particularly frozens which currently sell better in the UK than on most of the Continent.
COPYRIGHT 1992 E.W. Williams Publications, Inc.
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Publication:Quick Frozen Foods International
Date:Oct 1, 1992
Words:444
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