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Fieldbrook Farms moves south.

Fieldbrook Farms is expanding its operations in the Southeast. The Dunkirk, NY-based manufacturer, which has set its sights on being "the largest private label ice cream producer in North America," has reached a long term licensing agreement with Parmalat, USA under which it assumes operations of that company's Kinnett Dairy ice cream production facility located in Columbus, GA. The agreement includes an option for Fieldbrook to purchase the plant.

Fieldbrook already has what it describes as "a significant existing customer base in this region" and the production capacity of the Kinnett plant will allow it to better serve their needs, as well as to develop new accounts. A Fieldbrook representative told Ice Cream Reporter that expanding its production capacity allows the company to handle larger contracts, giving it a definite competitive edge.

Fieldbrook will be responsible for meeting all of Parmalat's ice cream production requirements in the region. Fieldbrook's CEO James Greco said his company looks forward to expanding relationships with Parmalat's existing ice cream customers. Along with the Parmalat customer base, Fieldbrook inherits many private label customers that were being served from the Kinnett plant.

The Parmalat deal is the first major move this year for Fieldbrook Farms. The company, which was formed three years ago, acquired Dunkirk Ice Cream in mid-1996 and expanded operations through the purchase of the Deering Ice Cream Company in late 1997.

The Fieldbrook representative told Ice Cream Reporter that sales were over $75 million in 1998 and projected to reach $110 million this year. Fieldbrook's CEO Greco has said the company's strategy is to provide retailers with private label products that are close to or even equal to the quality of branded items, but at a slightly lower price.
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Copyright 1999 Gale, Cengage Learning. All rights reserved.

 
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Publication:Ice Cream Reporter
Geographic Code:1USA
Date:May 20, 1999
Words:286
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