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Fiberweb announces European reorganization, U.S. 'Thermo-Lam' acquisition.

In a move that seems quite similar to the restructuring of Fiberweb North America last fall, the Fiberweb Group, Brugg, Switzerland, has restructured its European sales and marketing organization. The goal is to improve customer focus, proximity to markets and overall responsiveness to customer needs, according to a recent release from the company.

Under the new organization, which includes all three Fiberweb Europe companies, market segment teams will be organized to manage all aspects of sales and marketing for their respective markets.

The new market segment teams and their leaders are:

*Hygiene--headed by U. Lindberg, located at Fiberweb Sweden.

*Medical--headed by A. Gyllenhammar, located at Fiberweb Sweden.

*Agriculture--headed by T. Daras, located at Sodoca.

*Industrial--headed by E. Fassi, located at Neuberger.

*Civil Engineering--headed by K. Jonsson, located at Fiberweb Sweden.

*Filtration--headed by R. Weyer, located at Sodoca.

*New Markets--headed by H.F. Gerlach, located at Neuberger.

All teams will report to H.U. Muller, vice president, Fiberweb Group, who will report to Aldo Ghira, who continues to have overall responsibility for Fiberweb Europe. In a related move, P.J. Meijer has been named vice president, Fiberweb Group.

The company has also formed Fiberweb Deutschland GmbH, a sales and marketing organization to recognize the increasing importance of the German and Eastern European markets. The new organization, which will be based in Ahaus, Germany, will be managed by Robert Stephan, who joins the Fiberweb organization.

Also announced recently was the acquisition by Fiberweb parent company Holzstoff of the "Thermo-Lam" proprietary advanced absorbent composite technology from Weyerhaeuser, Tacoma, WA. The new technology will form the basis for a new company, Absorbent Products Inc., which will be headquartered at Fiberweb North America's Simpsonville, SC facility.

The new venture, which will be relocated to South Carolina this summer with a pilot line from Weyerhaeuser's R&D center, will be headed by Dennis Tavernetti, who was named president.

The Thermo-Lam technology combines wood pulp fibers, synthetic fibers and nonwovens for absorbent applications. The first commercial application will be in an already-developed food service wipe; additional wipe applications are also among the first target markets. "We will be upgrading the pilot line with a semi-works line on which we plan to start manufacturing commercial product," said Mr. Tavernetti. "Beyond that we hope to build a commercial line to produce capacity to satisfy the demands in the marketplace.

"We also plan to see where else we can take the technology," he said. Potential applications are in the hygiene, medical and filtration businesses.
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Title Annotation:Top of the News
Publication:Nonwovens Industry
Article Type:Brief Article
Date:May 1, 1992
Words:414
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