Fiat India inaugurates Fiat Caffe and dealership in Bangalore.
The dealership was inaugurated by Nagesh Basavanhalli, President& Managing Director, Fiat Chrysler India Operations. Speaking on this occasion, Nagesh Basavanhalli said: "Fiat India views Bengaluru as a very strategic market and the inauguration of an exclusive dealership is in accordance with our strategy to capitalise on this potential. We are confident that our association with KHT Fiat will play a crucial role in identifying the customer base and enhancing customer experience in Bengaluru. With KHT Fiat, we are associated with a partner who has almost three decade's experience and market knowledge of the automobile trade."
Nagesh Basavanhalli also shared his insights on the Fiat Caffe saying "The Fiat Caffe will further enhance the experience of owning Fiat products and we are optimistic that through the Caffe we can effectively reach out and engage with the rapidly increasing members of the Fiat family. The Caffe will provide us with an opportunity to hold an array of events, both car and lifestyle related, demonstrating the values and culture we share at Fiat, amidst the Italian ambiance while sipping on authentic Italian coffee."
At the Caffe, customers can go through the latest Fiat India cars on display, take a test drive, browse through Fiat worldwide or Fiat India details, guided by specially trained personnel. The collection of international Fiat merchandise, giant video screens running Fiat ads, stylish and unique furniture & fittings will give a glimpse of Fiat's vast history and rich heritage while adding a luxury feel to the Caffe. There will be special events, product display and previews held at the Caffe from time to time. An in house library will feature books on Fiat's glorious history, the various sub brands and its sister companies. The guests can enjoy the classic Italian atmosphere while enhancing ones knowledge about their favourite brands, sipping to some authentic Italian coffee, which will be one of the many highlights of the Caffe.
Fiat India is aggressively focussing on increasing its footprint in India and this launch is in continuation of its rapid expansion strategy. Adit Morzaria, Director, KHT Fiat said, "Fiat cars are prominent all over India for their aesthetic design and their engineering superiority. We are extremely proud to become exclusive dealers of Fiat Group Automobiles India Pvt. Ltd in Bengaluru and with an experienced management team and well trained technicians we are confident of replicating world class dealership and after-sales experience to the car buyers here"
The dealership exclusively caters to Fiat India and will retail its two existent models: Linea and Punto of its Absolute editions along with a series of new launches slated to hit the Indian shores in the coming years.
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|Date:||May 13, 2013|
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