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Festive trading dented by Black Friday timetable.

Byline: ANGHARAD CARRICK @angharadcarrick

BLACK Friday contributed to a six per cent decline in festive sales by bringing forward Christmas trading, new data has found.

Footfall in UK bricks and mortar retail stores dropped 2.5 per cent over December as customers pivoted towards online sales offered over the Black Friday and Cyber Monday periods. It is the eighth year in a row that footfall has fallen in December.

Springboard data revealed high street footfall declined 3.5 per cent in the run up to Christmas, following a 2.1 per cent fall in November. Retail park and shopping centre footfall fell 0.5 per cent and 2.1 per cent respectively.

Springboard marketing director Diane Wehrle said the data showed a "strong shift in consumer demand towards experience/leisure based trips, away from wholly transaction focused visits".

The British Retail Consortium called 2019 "the worst year on record" as the industry struggles to catch up with new technologies and shopping habits, while consumers exercise more concern over waste and sustainability.

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Author:ANGHARAD CARRICK @angharadcarrick
Publication:City AM (London, England)
Date:Jan 13, 2020
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