THE Mathew Street Festival was an international brand - yet no longer favoured by our mayor, Dick Whittington and the nodding cats and dogs.
In its wake comes the Liverpool International Music Festival, still with a homage to the Beatles at its core, but smaller, less costly, and spread-eagled to include a picnic in Sefton Park with Vasily Petrenko and the Liverpool Phil.
The hidden agenda is that it will be a little more upmarket and divorced from the smelly epicentre that harbours the manger of Merseybeat.
As one seasoned observer put it: "it should appeal more to wine drinkers than beer swiggers."
" Even so, no make-over involving hundreds of thousands of visitors, will prevent Dick Whittington's understandable dismay at folk throwing up and even urinating on street corners.
It''s the sort of slobism which goes with the territory.
More importantly the 'new'' festival must not be subject to the wishy-washy health and safety weather watchers who cancelled last year''s event.