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Ferrari to Explore Internet Opportunities to Enhance Customer Care; Selects Sapient to Advise On Strategy.

Business/Technology Editors


Ferrari today announced that it has chosen Sapient, a leading e-services consultancy, to explore the opportunities presented by the Internet to reinforce Ferrari's unique ability to build exceptionally strong one-to-one relationships with its customers. Sapient will analyze strategic alternatives and make recommendations to Ferrari's Chairman and Board of Directors.

"The Internet holds enormous opportunities for us to expand the range of services we provide to our customers," said Carlo Calenda, Customer Services and Internet Development Manager for Ferrari. "Customers are changing and Ferrari wants to remain the ultimate standard in customer relationship management in a new economic and social environment. We look forward to working with Sapient to explore the alternatives that best complement our business strategy."

"The success of the Ferrari brand comes from a wonderful blending of history, tradition and leading-edge technology and design," said Paolo Bordogna, general manager of Sapient in Italy. "I am convinced that all of these characteristics can be effectively communicated through the Internet and renew Ferrari's history of excellence."

It is expected that Sapient's strategic study will be completed by the end of November.

About Sapient

Sapient, a leading e-services consultancy, helps its clients discover and harness the competitive advantages that are possible in an increasingly digital, networked world. Founded in 1991, Sapient now employs approximately 3,200 people in offices in Atlanta, Austin, Cambridge (Mass.), Chicago, Dallas, Denver, Dusseldorf, Houston, London, Los Angeles, Milan, Minneapolis, Munich, New Delhi, New York, San Francisco, Sydney, Tokyo, and Washington, D.C. Sapient is included in the Standard & Poor's (S&P) 500 Index. More information about Sapient can be found at

About Sapient Italy

Sapient has had a presence in Milan since October 1999 and currently has more than 100 professionals providing strategic, technology and creative capabilities to leading companies in Italy. Its current clients include major industrial and financial services companies.

Sapient and Architects for the New Economy are registered servicemarks of Sapient Corporation. All other product, service and company names are trademarks or servicemarks of their respective owners.
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Publication:Business Wire
Date:Oct 30, 2000
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