The Mexican beverage group Femsa, the world's second largest
bottler of Coke products and beer producer, announced a series of top
level management changes. The changes include the appointment of Alfredo Martinez, head of Femsa's beer operations, as deputy chief
executive officer of Femsa. Gerardo Estrada, Femsa Cerveza's
administrative director, has been made chief financial officer for the
beer group, replacing Sergio Saenz, who is moving on to strategic
procurement. Finally, Eduardo Padilla will become Femsa's retail
segment's chief executive officer.