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Feel the business benefits of the British Science Festival; NEWCASTLE UNIVERSITY.

BUSINESSES are throwing their weight behind the British Science Festival to make the most of the unrivalled opportunity it offers to showcase their science and technology credentials when it opens on September 7 in Newcastle.

AkzoNobel, Northumbrian Water and Saudi Aramco are the latest to add their support as sponsors to the Festival, which is organised by the British Science Association with host Newcastle University and associate partners, Northumbria University and Newcastle City Council.

Typically the Festival hosts over 200 events, with over 350 of the world''s leading scientists, social scientists, technologists, engineers and science communicators. The Festival averages 40-50,000 attendances each year, with a reach of many millions through the resulting media coverage. Over 100 members of the press register for the Festival each year and many travel to report directly from the host city.

The Festival programme offers something for everyone, with activity for families and school-groups, adults looking for thought-provoking entertainment and stimulating debate, or professionals interested in the latest research.

The six-day Festival simply would not happen without the investment from partners and sponsors, and not only financial support but the vast majority of the Festival''s content and resulting press coverage will come from the region - further highlighting Newcastle''s status as a UK City of Science.

For example, AkzoNobel will be highlighting some of their research through the Festival''s programme for schools and colleges. Young people will be exploring the chemistry of paint that stops barnacles sticking to ships, as well as learning about colour, colour perception and colour vision, through hands-on activities. Festival-goers will also be able to visit industrial sites normally off-limits to the public.

Local companies still not only have the opportunity to include their own activities in the Festival programme, but title sponsorship is available for a number of key Festival events such as the British Science Association Award Lectures, which have been an exciting part of the Festival for over 25 years. They offer up-and-coming scientific researchers the opportunity to build on their skills in communicating their research. Over the years the Award Lecture series has seen controversy, debate, policy changes and launched many careers in the media. Previous winners include Professor Brian Cox and British space scientist Maggie Aderin-Pocock.

The Award Lectures attract a large audience, from school children to Nobel Laureates.

A key focus of the Festival is on looking forward to the next big things in science. New for 2013 is You heard it here first - an event for the press and public to hear from young, bright researchers about research that is on the cusp of development, that promises to play a part in our future and may be instrumental in facing the challenges of the future. The event will give the public and the press the opportunity to vote for the research areas they think will make the most impact in the future.

Or, there are opportunities to support the Festival highlights show - the x-change hosted by a well-known broadcaster and produced by a team of dedicated volunteers who spend their time selecting the best speakers from all corners of the British Science Festival and bringing them together for the daily x-change; a fun, fast run-through of the best, funniest, most controversial and most interesting speakers from the day live and online.

Star speakers are soon to be announced, but throughout the Festival visitors will see a series of familiar faces from TV and the world of science.

Sponsorship of the community outreach programme may fit well with social responsibility objectives and presents an opportunity to make a real impact in local neighbourhoods.

The focus of the outreach programme will be on families in areas around Newcastle who live in challenging circumstances. It will focus on enjoyment of science, recognition of its relevance in our society and raising aspirations among children and their parents by demonstrating the range of jobs and careers in science, engineering and technology.

Through talks, debates and workshops on a variety of topics - from diet and disease to patient safety and polygraphs - the Festival programme has something to fit all business priorities. Opportunities to sponsor the Festival start from as little as PS2,000.

. ? To talk to the British Science Association about how to be involved, call 020 7019 4948 or email Festival@britishscienceassociation.org.

CAPTION(S):

Charles Darwin Award Lecture 2012

Young people will learn about colour and an innovative paint that prevents barnacles. Inset, sticking to ships at the AkzoNobel workshops. Barnacle image (c) Prof Antony Clare, Newcastle University
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Title Annotation:Features
Publication:The Journal (Newcastle, England)
Date:Apr 17, 2013
Words:750
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