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FeedHenry Releases Whitepaper Revealing Increasing Complexity of Enterprise Apps Driving the Need for Mobile Backend-as-a-Service.

Enterprises Now Calling for Mobile Backend-as-a-Service to Securely and Rapidly Mobilize and Manage Data from Backend Systems

BOSTON -- FeedHenry, the developer of cloud-based mobile application solutions, today launched a whitepaper commissioned from Yankee Group entitled "The Cloud Pushes Enterprise Mobile Applications Up a Gear." With 87 percent of all companies believing that cloud computing will play a significant role in their IT infrastructure within the next year, the challenge for organizations mobilizing enterprise backend systems is to make sure that mobile applications accessing sensitive data can do so securely and efficiently via the cloud. FeedHenry's mobile application platform has a strong focus on enterprise solutions and offers organizations the ability to rapidly create and manage complex enterprise apps that integrate with multiple backend systems and cloud services. The whitepaper is available for download at http://www.feedhenry.com/enterprise/

"With 42 percent of companies looking to mobilize their field and sales processes and 27 percent wanting to mobilize internal business processes, companies that are now looking to more complex use cases for mobile applications to liberate enterprise data face serious challenges," said Chris Marsh, Senior Analyst, Yankee Group Enterprise Research, and author of the whitepaper. "The emergence of innovative cloud-based platforms removes many of these barriers helping business look beyond opportunistic mobile application projects to those providing stronger strategic value across core functions."

"As mobile middleware moves to the cloud there is an emerging interest and uptake in mobile Backend-as-a-Service (BaaS) as a means to easily and tightly connect to a range of different backend systems and services," said Cathal McGloin, CEO, FeedHenry. "Enterprises require mobile app solutions that recognize the complexity of integrating with the backend while delivering maximum user experience on devices and the flexibility to deploy in public, private and hybrid clouds. The FeedHenry mobile BaaS leverages technologies that offer leading edge, secure enterprise solutions that, at the same time, reduce development complexity, cost and time to market."

About FeedHenry: www.feedhenry.com
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Publication:Business Wire
Geographic Code:1U1MA
Date:Jul 2, 2012
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