Printer Friendly

Fax-back postcard carries the day.

One seasoned publisher has found a way to save big bucks in launching a newsletter.

Marlene Jensen of the Newsletter Group decided to try a postcard after a #10 direct mail package didn't work as well as she wanted.

Her postcard promotion, in terms of percentage, drew nearly as many 3-month trial subscriptions as her #10 package. She mailed 1000 DM packages and 8000 postcards. While the much larger postcard mailing was only a fraction of the cost of the conventional mailing, it drew 89 percent as many trial subscribers as did the #10.

The promotion is for her launch of Media Marketing, "an ad sales idea bank for publishers," (10x, $495/year). The first issue appears in June. The offer was the same in both the postcard and the package offers.

"Yes, I want to pick the brains of the most successful ad marketers for FREE," read the teaser headline on the postcard.

The back side of the card has seven short blurbs telling how various magazine publishers had increased their advertising revenue.

Subscribers had to fax back the front portion of the card, which contains their name and address and the fact that they would receive three FREE trial issues. It also has the standard "write cancel on the bill" if the subscriber doesn't want to continue after the trial period.

Jensen heads the Newsletter Group, which specializes in helping clients launch newsletters or improve the profits of existing ones. She had previously founded and published Ancillary Profits newsletter.
COPYRIGHT 2000 The Newsletter on Newsletters LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Publication:The Newsletter on Newsletters
Date:May 31, 2000
Words:251
Previous Article:How to cut the confusion in a renewal-at-birth offer.
Next Article:Color can be a major communications tool.


Related Articles
Promoting the "E-path".
A golden finish.
What to do with a troublesome writer: our fight will not end until one of us is vanquished.

Terms of use | Privacy policy | Copyright © 2022 Farlex, Inc. | Feedback | For webmasters |