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Fast-Food Drive-Thrus Are Losing Millions via SeeLevel HX & QSR Magazine QSR Drive-Thru Study.

Atlanta, GA, October 31, 2019 --( Fast-food drive-thrus are losing roughly $178 million per 2,000 store locations per year, according to mystery shopping and market research agency SeeLevel HX's 2019 QSR Drive-Thru Study, conducted in conjunction with QSR magazine.

That's an estimated $89,000 per store location per year that quick-service restaurants (QSRs) are losing due to increased service times and order inaccuracies.

"The improvements restaurants are making in technology and efficiency are being thwarted to some degree by all of the other things going on - mobile ordering, third-party delivering, on-demand, etc.," said SeeLevel HX CEO Lisa van Kesteren in an interview with Forbes.

These trends and factors such as menuboard complexity impact fast-food kitchen layouts and drive-thru operations as a whole, resulting in increased service times and order inaccuracies.

Technologies such as pre-sell menuboards and order confirmation boards (OCBs) can support restaurant operators' efforts to improve drive-thru performance, as the 2019 QSR Drive-Thru Study highlights. According to the study, these innovative menuboards could save QSRs an additional $28,000 per store location, or $56.3 million per 2,000 locations.

"This year's findings strongly suggest that customer expectations are shifting," says van Kesteren. "To stay in the game, brands will need to craft messaging that properly sets their customers' expectations, and then deliver on it."

For more information or to access the study results, download the 2019 QSR Drive-Thru Study at

About SeeLevel HX

Founded in 2008 by a mystery shopping pioneer Lisa van Kesteren, SeeLevel HX supports the improvement of customer experience, brand reputation and brand loyalty through competitive intelligence, market research and secret shopping services. With over 55 years of combined industry experience, 792,000 secret shoppers and employees in every time zone across the nation, SeeLevel HX continues to be a leader in mystery shopping for the QSR and fast casual, retail, financial services and automotive industries. For more information or to see your business at the level of your customers, visit

About QSR magazine

QSR magazine is a thought leader for the quick-service and fast-casual restaurant industries, delivering news and insights to restaurant executives, operators, franchisees, managers, and more. Now in its 22nd year of publication, QSR takes seriously its role in promoting industry values through its award-winning editorial content. That has included an editorial spotlight on, among other things, women leaders making contributions to the foodservice industry and quick-service and fast-casual brands making the greatest strides to protect the health and nutrition of their customers. For more information, visit

Media Contact

Chelsea Peterson

SeeLevel HX

404-351-7888 ext. 3103

Contact Information:

SeeLevel HX

Chelsea Peterson

404-351-7888 ext. 3103

Contact via Email

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Date:Oct 31, 2019
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