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Fashions wow the Russians.

Byline: Neil Atkinson ,

on show The fashions pictured above and below by Huddersfield University fashion students went on display at a show in Ekaterinburg, Russia. Team leader Diane Ayre is pictured (left)

IT was a case of To Russia With Love for Huddersfield students.

Huddersfield University was invited to take part in a Russian ready-to-wear fashion show in Ekaterinburg in the Ural Mountains.

The prestige four-day event included collections by students and designers from the Urals region, St Petersburg and Moscow, as well as by famous British designer Zandra Rhodes and British fashion house Ghost.

The invitation to Huddersfield to join the show came through a partnership the university has developed with the Ural State Academy of the Arts and Architecture.

The academic link involves the franchising of Huddersfield degree programmes by the college, where Russian students can study courses in product design, fashion design, interior design and creative imaging.

The Huddersfield entries in the show featured work by three graduates, Angie Coburn Hough, Lucy Bennett and Gareth Heaton. The team was led by the university's head of external affairs for the School of Art and Design, Diane Ayre.

Diane, who has organised a number of fashion shows throughout her career, also gave masterclasses on the fashion market to large audiences while she was attending the shows.

She said: "All in all, the experience was amazing.

"We were able to build up further educational links and, hopefully, future opportunities for exchanges between our students and those of the college.

"We also met Zandra Rhodes and are exploring possible collaborations between her and the university. But discussions are at an early stage.

"The standard of the designs at the shows were extremely high and our own entries were well received."

She added: "I have organised many fashion shows in my time, but to do it in Russia was certainly a challenge.

"Our main problem was the language. Their English was very good, although a little limited, and our Russian was restricted to five words - hello, goodbye, yes, no and what!

"Trying to explain to the Russian models that certain outfits of lingerie needed to be removed to enhance particular garments had to be undertaken by demonstration.

"A little embarrassing, but we got there!"
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Publication:Huddersfield Daily Examiner (Huddersfield, England)
Date:Jun 20, 2005
Words:372
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