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Fashion duo pal up with Ibiza club.

A HALESOWEN fashion firm is collaborating with the legendary Cafe Mambo, in Ibiza, which means its T-shirts could be seen on top acts like Fatboy Slim and Groove Armada this summer.

Seventyseven, run by Birmingham City University graduates Iain Mitchell and Neil Fisher, came to the attention of Cafe Mambo after the venue started stocking its designs in its own clothing boutique attached to the club.

Cafe Mambo, which every summer plays host to top international DJs like Pete Tong, Roger Sanchez and Paul Oakenfold, liked the designs so much they commissioned Seventyseven to produce T-shirts for staff at the venue to wear and to hand out to the DJs playing in the club.

The heavily musicinfluenced clothing label stocks its jackets, T-shirts and denim in more than 60 independent stores around the UK.

But it is hoping its latest contract win will help it get its range into department stores as well.

Iain said: "We worked with Cafe Mambo last year and that went so well that they have got us back."

He added Seventyseven had been going for about seven years, with the two friends deciding to set up the company when they graduated with the help of a Prince's Trust grant for its first trade show.

He takes charge of the design element of the business and Neil handles the marketing side.
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Title Annotation:Features
Publication:Birmingham Mail (England)
Date:Jun 10, 2010
Words:225
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