Fashion Retailer GASP Jeans Launches Integrated Ecommerce Website.
The GASP website has been an immediate success, with orders being placed only hours after launch, despite no promotional activity surrounding the new webstore as of yet. Solutionists' integration plug-in not only automates the process of delivering a full range online, but shows users stock levels by store, right down to a particular size and colour combo should a customer prefer to visit a physical outlet. With around 65% of shoppers researching items online prior to in store purchase, GASP's 'Find in Store' feature provides an invaluable multi-channel shopping experience for their customers.
GASP's online back order service also serves to minimise the gap between their customers online and offline experiences. If a particular item is out of stock the estimated delivery date will be calculated and displayed, allowing a customer to purchase with the understanding of a later dispatch date. GASP's bespoke Couture range is also facilitated online, with customers given the ability to browse the Couture range, and send an enquiry form to GASP if interested in a custom garment. The enquiry form captures the code of the style the user is browsing, and requests their dress size in order to minimise the amount of admin time at the GASP's end.
James Gilbert, Director of Solutionists, says GASP's ability to understand the need for a seamless experience between their online and offline channels will prove to be an integral part of their multi-channel success. "Many retailers treat their webstores as standalone shops, where their customers are expecting an integrated experience. If they (customers) can get it in store, whether "it" is product, stock availability, customer services or loyalty schemes, they expect to get it online as well. This inability of many retailers to meet their customers' expectations is the crux of many failed online ventures."
GASP is a leading fashion house founded in 1993 in Melbourne, Australia. Dubbed the brand behind fashion's newest genre "Playful Couture", GASP seeks to attract customers who are fascinated by the playful, sensual and evocative Gasp lifestyle.
As an Australian fashion house, it is important for GASP to not only source and create pieces that are exceedingly directional, but also remain highly exclusive through their strictly limited production runs. In alliance with leading international designers like Sherri Hill and Jovani, GASP has quickly become Australia's leading fashion destination.
Solutionists is a leading Australasian ecommerce provider - specialising in integrated online fashion retailing solutions. They deliver world-class e-retail solutions based on best practise standards, which allow their clients to compete at an international level.
Source: Global Fashion Wire (http://www.globalfashionwire.com)
Copyright 2012 ABN Newswire
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|Date:||Mar 23, 2012|
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