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Fashion Industries' woven focus.

NEW YORK--The success of Guess Home's table linens-- consumers are paying up to $12 for its cotton woven placemats-- was all the impetus Fashion Industries needed to come out with its own version at "popular prices."

F.I.'s wovens will fall into two groups: a ready-to-wear-in-spired, mix-and-match collection featuring the look of denim and chambray and mitered construction; and a group of seasonals.

The mix-and-match collection, which includes solids, awning stripes and tattersalls, comes in two colorways: a lighter palette featuring chambray, light blue and tan on a crisp white ground, and an earthier story combining denim, berry and sage on an ecru ground. The collection is being offered in tablecloths, placemats, napkins and runners. Coordinating solid-color napkin rings also are available.

The seasonals will range from "lots of Easter goodies to several warm weather holidays such as Memorial Day and July 4," said Joe Bongiorno, vice president of design and product development.

Patriotic fare includes jacquards in flag and stars-and-stripes motifs, as well as mark-down-proof flatweaves like Hyannis Port, a red, white and blue plaid.

Easter wovens also have been designed for use all summer long. They include Tutti Fruit, a check; South Beach, a buffalo check; and Mint Julep, a plaid, in "ice cream colors," said Bongiorno.

Mystic Plaid, a hi-color pattern in coral, lime, turquoise and lemon color ways, can be merchandised as a solid. There are two "summery jacquards" featuring conch and scallop motifs in "golden girl" colors of turquoise, coral and neutral, said Bongiorno. And there is a multicolor Easter basket jacquard.

One of F.I.'s novelty introductions is a border print on jacquard woven base cloth called Rose Manor. "It's the first time we're printing on jacquard woven goods," said Bongiorno, noting that the unique look of the border print is achieved by using a watercolor technique as opposed to heat-transfer, which is all over the market. It is priced to retail at $34.99.

As for Easter prints, there is a wide array. "You got your bunnies, flowers, chicks, fruits, leaves--nothing radically different," said Bongiorno, noting that his favorites are Kensington, a botanical in spring colors so they're not limited to the holidays, and Wind Song, featuring hibiscus and day lilies.

There is also a line of Easter bunny napkin rings, which can be merchandised as collectibles. Made in Taiwan, they are priced to retail at $4.99 each.

Other spring table cloth patterns include a daisy pattern with ladybugs and bumble bees on a dramatic black or hunter ground.

"Daisies are hot--especially large, oversized Gerber daisies," said Bongiorno. Another new pattern features Gerber daisies, which look a lot like sunflowers, but with a smaller center.

Also new is a tone-on-tone jacquard in a scroll pattern. It is being offered with a full line of fringed, tasseled, mitered accessories.

What's more, there's new packaging for the runners, affording retailers the option of showing the runners on hangers or putting them in a fixture.
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Title Annotation:table linens
Author:Adler, Sam
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Date:Aug 28, 1995
Words:492
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