| GIGI HADID is a girl who's got |it all. A career as an international model, a Jonas brother (Joe) as a boyfriend and Cara Delevingne, Kendall Jenner and Taylor Swift as best pals. And now the 20-year-old Calfornian has got herself a Topshop campaign too.
The high street giant announced Gigi - whose mother is The Real Housewives of Beverly Hills star Yolanda Foster - as the new face of the store's global autumn/winter 2015 campaign and she looks fabulous in Move | over metrosexuals, there's a new style-conscious man in town.
'Vetrosexuals' are 25 to 34 years old, usually single and more likely to still live at home than their older metrosexual counterpart, as identified by research from Nottingham Trent University. With more disposable income to spend on himself, this super-consumer is set to boost the men's fashion market in the coming years.
FolloWING | Lorraine Kelly's big bikini reveal on national TV at the end of June, JD Williams reports that body confidence for women over 50 has had a major boost, with 30% of those surveyed saying they'll wear a bikini this year, compared with just 20% last year.
In fact, sales of bikinis rose by 30% in the first week of July.
FRoM | the same company that brought us Phase Eight comes Studio 8, the premium plus-size label for the new season trends.
Speaking about choosing his latest "face", Topshop boss Sir Philip Green said: "Working with Gigi Hadid on this campaign continues to strengthen our international vision for the Topshop brand. We are continually developing our footprint across all markets with ambitious plans both in the UK and internationally and I feel like Gigi is an ideal ambassador to underpin these efforts."
The new collection will start landing in Topshop stores from August 20.
The designers have listened to customer requests, so you can expect greatness including luxe fabrics, expert cuts and flattering shapes in on-trend prints. Already online, Studio8 will be opening concessions in John Lewis, Debenhams and House Of Fraser this month too.
H&M's |Christmas advertising campaigns are among the high street's best and this year's looks set to be even more special because the Swedish chain has signed Katy Perry, above, to front it. The American singer says: "H&M was one of the places where I first began cultivating my personal style. I have continued to love integrating H&M pieces into my wardrobe throughout the years. One of the reasons I love the holidays is being able to dress cozy and cute, which H&M executes so well for every budget."
Sea by Melissa Odabash bikini set, PS40, JD Williams
Jumpsuit, PS99, Studio 8
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|Publication:||Evening Gazette (Middlesbrough, England)|
|Date:||Aug 1, 2015|
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