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Fashion: louiseypeasy; You'd think she'd be head to toe in Gucci, but Louise Redknapp prefers a label that's altogether more down to earth. This is one footballer's wife who's happy to swap Hermes for High Street...

SHE'S been a girl band member, a solo singer, a footballer's wife and international jet-setter, but there's nothing Louise Redknapp likes more than hunting for fab clothes in her local shopping mall.

Whether she's holidaying in Barbados with husband Jamie, or wowing the crowds on stage, the petite singer always looks fashionable and chic, without being overtly sexy or under-dressed (no Christina Aguilera styling horrors here, thankfully).

Now, Louise has turned her fashion sense to wider use by becoming the face of upmarket high street label Jesir. And if you haven't heard of them, don't worry, you soon will: their new summer collection is their strongest ever - funkier and flirtier than previous years, using lightweight fabrics in this season's colours of white, khaki, cappuccino and pink.

Jesir has a reputation for clothes that are wearable and realistic, yet cutting edge fashionable - they're called `designer high street' in that they suit today's woman rather than a catwalk waif. Their designs are feminine and pretty without being girly or difficult to wear for the over-25s.

Like brands such as Karen Millen, Benetton and Betty Barclay, Jesir manages to appeal to a wide range of clients - discerning women who are looking for quality clothes that will take you anywhere, and which you won't see every second person wearing (unlike some better-known fashion labels).

And that's why Louise was such a good choice to be the face of Jesir: she's friendly, fun and all woman.

She says of the new summer collection, ``I was already a huge fan of the label. I love mixing designer with high street and Jesir really captures my style. It's easy to wear, yet up to the minute, helping me look and feel good effortlessly. My favourite piece is the brown chiffon and bead top, I just can't wait for the sun to come out so I can wear it.''

This summer, Jesir's gone for two main looks: floral brights and urban whites. Expect to see lots of sharp tailoring, with slim trousers, flattering combats, fitted one-button jackets and flowing one-shoulder tops. For contrast, try the bias-cut floating chiffon dresses, sequin evening tops made of butterfly-thin fabric and crinkle-cut cotton skirts for a perfect boho look.

Check it all out at your nearest John Lewis or House of Fraser: with prices including pounds 49 for a ruffle T-shirt, pounds 79 for a denim blazer and pounds 129 for a floral sun dress, at least you don't have to be a footballer's wife to enjoy a touch of premier league fashion.
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Copyright 2003 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Features
Publication:Western Mail (Cardiff, Wales)
Date:May 27, 2003
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