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Farmers receive help to promote their crops.

Appalachian Sustainable Agriculture Project (ASAP) is making matching funds available to farmers through a program funded by the North Carolina Tobacco Trust Fund Commission. Farmers can apply for matching funds that will enable them to conduct promotions and develop materials that identify their products as local. ASAP will offer approximately $50,000 total to Southern Appalachian farmers to help them market and promote local foods. Individual farmers can apply to receive up to $1,500 Of assistance. Farmers' tailgate markets are eligible for up to $2,000. As much as $5,000 is available for groups of farmers.

To apply for funds, farmers must be Appalachian Grown certified. Appalachian Grown is a branding program that identifies products from family farms in the Southern Appalachians. ASAP developed the program to preserve the values associated with truly local food.

For information about Appalachian Grown certification and the matching funds application, visit or contact Megan Ray at
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Title Annotation:LIVE LOCAL
Publication:New Life Journal
Date:Sep 1, 2009
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