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Farm Progress www.farmprogress.com.

Client information gives marketers greater insight and abilities to provide products and services that fit a specific producer's operator. The USAgriculture Brandfile survey annually contacts 120,000 large-scale U.S. producers to collect brand-use and production data. The survey offers more than 150 data points. The 2006 survey edition is now available and includes extensive product-use profiles from farmers raising corn, soybeans, wheat, sorghum, cotton, peanuts and rice. For the second year, soybean rust questions are also included. Select cattle, dairy and hog herd data are also available

Brandfile data are available for 1998-2006. Historical or multi-year analysis offers data modeling opportunities to discern market trends and helps marketers plan marketing campaigns using current and past behavioral analysis. Trending reports can be tailored track brand market share shifts, producer product testing, product cycles, new product development programs and other product-use analyses.

Beyond the annual Brandfile survey, the total USAgriculture Masterfile database profiles 2 million and offers marketers insight opportunities to strategically target marketing campaigns, mailings, telemarketing lists, research samples, demographic updates or appends, etc.

For more information, contact Jeff Tennant, Farm Progress Marketing Solutions sales manager, at 800/477-1737, or jtennant@ farmprogress.com.
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Title Annotation:NEW SOLUTIONS AND UPDATES ON SERVICES FROM SUPPLIERS TO AGRI-MARKETERS
Publication:Agri Marketing
Date:Nov 1, 2006
Words:193
Previous Article:Successful Farming Data www.agriculture.com.
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