Printer Friendly

Farm Progress

Client information gives marketers greater insight and abilities to provide products and services that fit a specific producer's operator. The USAgriculture Brandfile survey annually contacts 120,000 large-scale U.S. producers to collect brand-use and production data. The survey offers more than 150 data points. The 2006 survey edition is now available and includes extensive product-use profiles from farmers raising corn, soybeans, wheat, sorghum, cotton, peanuts and rice. For the second year, soybean rust questions are also included. Select cattle, dairy and hog herd data are also available

Brandfile data are available for 1998-2006. Historical or multi-year analysis offers data modeling opportunities to discern market trends and helps marketers plan marketing campaigns using current and past behavioral analysis. Trending reports can be tailored track brand market share shifts, producer product testing, product cycles, new product development programs and other product-use analyses.

Beyond the annual Brandfile survey, the total USAgriculture Masterfile database profiles 2 million and offers marketers insight opportunities to strategically target marketing campaigns, mailings, telemarketing lists, research samples, demographic updates or appends, etc.

For more information, contact Jeff Tennant, Farm Progress Marketing Solutions sales manager, at 800/477-1737, or jtennant@
COPYRIGHT 2006 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Agri Marketing
Date:Nov 1, 2006
Previous Article:Successful Farming Data
Next Article:Farm Journal Media

Related Articles
Selling to commercial producers successfully: it's based on what we know and what we do with it!
Direct marketing & list rental.
U.S. publications.
U.S. print units.
U.S. publications.
Farm progress' direct link to producers.
Market opportunities in today's farm households.

Terms of use | Privacy policy | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters