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Faraday Adds Data, Energy Luminaries to Boards.

MIDDLEBURY, Vt., Oct. 14, 2014 /PRNewswire/ -- Faraday, a cloud software provider delivering better customer acquisition to the home improvement industry, announced today the addition of Keith Fagan, SVP and GM of Data Solutions at sovrn Inc., to the company's board of directors. Matt Golden, Principal of Efficiency.org and nationally recognized energy efficiency expert, joins the company's advisory board.

Mr. Fagan has been innovating at the intersection of marketing and technology for over twenty years. At sovrn, Mr. Fagan leads the group responsible for gleaning insights from the firm's petabyte-scale database of online browsing and content consumption data. Prior to his current role, Mr. Fagan led the Digital Solutions group at Datalogix, the industry-leading consumer data company that bridges online and offline purchasing behavior. A Middlebury College graduate, Mr. Fagan will guide Faraday management as the company expands its data analysis capabilities and vendor integrations.

Mr. Golden is one of the country's foremost efficiency policy advocates. He is a board member and the founding chair of Efficiency First, which organizes and represents the interests of 1,300 contractors and manufacturers. Previously, he founded energy audit software company Recurve, which was acquired by Tendril in 2012. In recognition of his contributions to the home performance industry, Mr. Golden received the Building Performance Institute's first-ever Tony Woods Award. As an adviser to Faraday, Mr. Golden will help shape the company's offerings to the home improvement industry.

"As a startup focused on data and energy, we here at Faraday couldn't be more pleased to have such noteworthy experts in these two fields join the team" said Andy Rossmeissl, Faraday's CEO. "We're flattered to have Keith and Matt onboard and look forward to their guidance as we scale up."

The addition of these board members comes as Faraday's software enters private beta. Campaigns launched by early clients from the efficiency industry are now regularly achieving a 25%+ improvement in performance thanks to the company's analytical platform.

About Faraday: Faraday (faraday.io) is the leading data management platform (DMP) for companies selling considered purchases into the home. Founded in late 2012 by the senior staff of the award-winning enterprise sustainability service provider Brighter Planet, the company is headquartered in Middlebury, Vermont.

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Date:Oct 14, 2014
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