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Fans won't toast Tesco spread rise.

Byline: Stephen Hayward

IF you love it, you will hate to discover that Marmite is going up in price.

Tesco has hiked the cost seven months after a pricing bust-up with the spread's owner Unilever over demands for a Brexitdriven increase.

Supermarket rivals Asda and Morrisons put up their own Marmite prices last year, but Tesco had resisted any increases from Unilever until this week.

Now Tesco has added 5p to a 250g jar and 200g squeezy bottle, to PS2.40. It has also increased the price of a 125g jar from PS1.65 to PS1.70, according to trade magazine The Grocer.

Waitrose has also added 5p to a 250g jar and 200g squeezy bottle to PS2.40.

Tesco said it was "continually working to mitigate cost increases".

In October, Tesco pulled the spread from its website when Unilever demanded a 10 per cent rise in all its prices after the value of the pound plunged.

Unilever was accused of using Brexit as a smokescreen to justify rises after it claimed sterling's stumble had forced up costs.

When the Tesco-Unilever row erupted, Marmite sales surged 60 per cent in a week due to panic buying.


GOING UP: Marmite

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Title Annotation:Sport
Publication:The People (London, England)
Date:May 14, 2017
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