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Family IV, Teens & Tweens 2008 Feature Release.

SAN FRANCISCO -- The following release focuses on the topic Family IV, Teens & Tweens


NEW YORK--Classic Originala Outerware Line Reborn as Custom Jewelry Designs Source: Originala

The following knowledgeable industry leaders and scholars from Business Wire's ExpertSource database are available to discuss topics relating to Family IV, Teens & Tweens

Addie Swartz is the founder and CEO of B*tween Productions, Inc., home of the Beacon Street Girls award-winning book series and website for preteen girls. Addie created the Beacon Street Girls in 2002 to provide positive media and healthy role models for tween girls, whatever their challenges. Today, there are sixteen Beacon Street Girls books with more 500,000 copies in print. The company has "super-fans" in 174 countries and the books are available through leading book stores and online. Related BSG products are sold at more than 850 independent gift shops and through the COPPA-compliant Beacon Street Girl website ( The Beacon Street Girls team works with childhood development experts from Harvard, Duke, Boston's Children's Hospital and others to incorporate the latest research into adolescent behavior into the fun, fictional stories. The Beacon Street Girls books and website address issues in an age-appropriate manner for 9 to 13 year olds. These issues include:

* childhood obesity

* underage drinking

* positive body image

* cyber-bullying and Internet gossip, among others!

In addition, tweens post thousands of comments on the Beacon Street Girls monitored website every day. Members of the online club get and give advice and freely share their opinions in this safe, supportive environment.

PR Contact: Bobbie Carlton, 781-863-8228 ext 201,

Dr. Carol Razza is the author of PARENT ME , PLEASE ... What Teens Have to Say About Good Parenting Will shock you! MTV and AP announced a poll on 8/20/07 saying teens want to spend more time with parents. Dr. Razza's book reaches exactly this conclusion having surveyed 1000 teens for parenting advice. This is the first and only book that features teens advice to parents.

PR Contact: Denis Eirikis, Telephone: 561-798-9633,

Marc Rosenberg is the Chief Marketing Officer of Zizzle LLC. During his 20 plus years, Rosenberg has been touted as a leader in marketing toy and entertainment properties. His relationships with media as well as consumer companies has contributed to the success of dozens of products. Rosenberg's major successes came while working previously at Tiger Electronics with Roger Shiffman. Together the team successfully branded and marketed hit products year after year. Among the list of Mega Hits were: Furby, Giga Pets, Hit Clips, Talkboy, Brain warp, Poo-Chi and numerous others. Rosenberg went on to become Senior Vice President of Marketing and Advertising for Hasbro when Tiger was sold to Hasbro in 1998. He continued to market hits and was part of the team that launched Fur Real Friends and Video Now. The portfolio of partnerships Rosenberg launched is unmatched in the toy world. Mc Donalds, General Mills, Kelloggs, Nickelodeon, Coca Cola, Pepsi/Frito Lays are just some of the corporations that Marc has built long term relationships with doing multi-million dollar marketing plans for products. Several promotions for Zizzle products are already in the works with many of these extraordinary companies. Rosenberg's success is recognized within the community by Brandweek Magazine, which named him one of the top 7 marketers under 40 and by Advertising Age as one of the top 100 marketers in the United States. Acclaimed toy inventor Richard Levy stated that, "I have seen what Marc can do firsthand, and he can accomplish more with one hand tied behind his back than most major toy companies." After leaving Hasbro in 2003 to create Rosenberg Youth Marketing in partnership with UPROAR, Rosenberg continued creating and building marketing programs around children and families. Upon the creation of Zizzle, Rosenberg Youth Marketing was acquired in January, 2005 opening the doors to the reunion of one of the strongest teams in recent toy history.

PR Contact: Scott Goldberg, Telephone: 847-572-9309,

Registered journalists can submit queries to the ExpertSource staff and/or search for more experts in this and various other topics by going to and logging in with your email address and PressPass password. If you are not registered, you may do so at For more information or assistance with ExpertSource, please contact Stacey Frank, ExpertSource Coordinator/Business Wire at 312/223-1037,

The following are upcoming Features Package release dates:

June 10 - Independence Day

June 12 - Home and Garden III

June 16 - Food and Beverage II, Entertaining

Questions? Contact Business Wire's Media Relations team at or
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Publication:Business Wire
Date:Jun 9, 2008
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