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Fame-loving Dragons are far from the best; telly talk with roz laws.

EVAN Davis, host of Dragons' Den, tells us the entrepreneurs are five of the best business brains in Britain.

I beg to differ. Sure, they're successful, but there are plenty who have done much better for themselves but are actually too busy making money to appear on television.

What we actually have are five of the most egotistical, big-headed tycoons in the land, who are really warming to their roles as pantomime villains.

This week Duncan Bannatyne (pictured) even fancied himself as a comedian, saying: "It's goodbye from me and it's goodbye from them," as he dismissed another hapless victim.

Peter Jones really loves the spotlight - why else would he appear in two TV advertising campaigns, when he surely doesn't need the cash? They are definitely getting harsher and more short-tempered with applicants, cruelly putting them down when they say "I'm out".

Creeping into Evan's voiceover are rather too many cheesy puns. According to him, Deborah found a pianist's pitch to be "off-key", while Peter thought "there was no bread to be made" from a toaster idea.

I also miss the old opening credit sequence, when we saw them on their yachts. Now they make them stand awkwardly in front of an abandoned factory in a heat haze. All that odd smoke is an unnecessary distraction - the programme should be good enough on its own without gimmicks. Though at least the cameraman appears to have sobered up from last series, when he had a lot of trouble focusing the lens.

One last criticism of what is still a watchable show - it's becoming too predictable, always ending with them making someone an offer. Must we always finish on a happy note?
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Publication:Sunday Mercury (Birmingham, England)
Date:Aug 23, 2009
Words:280
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