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Fake items seized and recycled for needy; Counterfeits rebranded for church charity.

Byline: SOPHIE McCOID

COUNTERFEIT clothes seized from traders is being recycled and given to people in need.

The city council's trading standards department and the His Church charity have teamed up for the innovative project.

Trading Standards officers pass on the thousands of fake items they seize from rogue traders.

Once the charity has the goods it removes the counterfeit branding and rebrands the items with their own logo.

Councillor Tim Moore, city council cabinet member, said: "The trade in fake goods hits consumers and legitimate businesses.

"Our trading standards team seize large quantities of counterfeit clothes and other products each year.

"While it is not of the same quality of the brand name it is purporting to be, much of it is still usable.

online "It is far better that we recycle it and help vulnerable people rather than just destroying it." Log on to echo.co.uk news, sport." One of the first organisations to benefit from the scheme was the Liverpool Homeless Football Club. It operates throughout Merseysid and promotes inclusion, healthy living and helping to rebuild lives through football.

www.liverpool for the latest and more The group was presented with its rebranded clothing yesterday - along with a donation of training clothes from Liverpool FC and Everton FC.

City food manufacturers John West and Typhoo also donated items to the charity.

Other organisations, including those supporting homeless people, will also receive the rebranded goods shortly. Richard Humphrey, Senior Coordinator at His Church, said: "Our partnership with Liverpool Trading Standards means not only are these brand new clothes taken from the hands of criminals, they are redistributed to the most vulnerable people in society.

To this end, we are thrilled to be jointly supporting the fantastic work of Liverpool Homeless Football Club.

"The additional donations made by Liverpool's food manufacturers and premiership football teams are a testimony to the city's renowned community spirit."

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GOOD CAUSE: Forbes Duff (Liverpool FC) and Henry Moony Picture: JASON ROBERTS
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Publication:Liverpool Echo (Liverpool, England)
Date:Oct 18, 2013
Words:330
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