Fairtrade sees a sweet success in UK as iconic firm Tate & Lyle becomes latest logo converts.
Granulated white cane sugar will be the brand's first product to be Fairtrade accredited.
Tate & Lyle's move is the biggest switch to Fairtrade by a UK company. All Tate & Lyle sugar on sale in stores is due to carry the Fairtrade label by the end of 2009.
Fairtrade Foundation executive director Harriet Lamb welcomed the move, saying, "In terms of size andscale, this is the biggest ever Fairtrade switch by a UK company and it's tremendous this iconicUKbrand is backing Fairtrade."
The first Tate&Lyle sugar to be Fairtrade accredited comes from Belize.
Tate & Lyle sales and marketing director Steven Hermiston said, "Now, every time you buy a pack of Tate & Lyle Fairtrade cane sugar farming communities will benefit."
The switchto Fairtrade affects the firm's sugar sold in shops.
The firm also provides cane sugar as an ingredient to manufacturers which is not yet included in the Fairtrade conversion plan. Fairtrade labelling was created in the Netherlands in the late 1980s. To be accredited, producers must be paid a minimum price to cover the cost of sustainable production plus a premium for community development projects.
BANDWAGON Dancing On Ice star Samantha Mumba wheels a candy floss cart carrying Tate & Lyle Fairtrade cane sugar
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|Publication:||Western Mail (Cardiff, Wales)|
|Date:||Feb 27, 2008|
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