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Failure to innovate.

I just read the article "Show Him The Door?" (July 2007) and I have to say, wow! You are really going to take a lot of flak for your article, but it will be from people who don't understand business. And that is the problem with most gun dealers, they understand guns, but not business. You understand both. I hate the phrase, "The customer is always right"--it isn't true. I prefer, "The customer is always the customer." It doesn't matter if the customer is right, wrong or totally ignorant of what are acceptable sales practices or not. The customer is going to be someone's customer. Treat him poorly and he will still be the customer--just for someone else.

[ILLUSTRATION OMITTED]

That is the real problem facing many industries today, a failure to innovate.

I wonder what these same gun dealers do when it's time to buy a new car. Do they walk into the first car dealership and demand to pay full retail, plus a commission, and refuse to accept the dealer incentives? Or do they buy several new car guides, check the Internet and then go from car dealer to car dealer asking for prices in writing to take to the next car dealer to beat him down some more?

Innovate or die. It's that simple. You can cry about the Internet, the price of gasoline, blank audio/video cassettes or rude customers. In the end, you will innovate or you will die.

Great article.

Jeremy Adams

Detroit, Mich.

E-mail The Editor russ@shootingindustry.com
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Title Annotation:Letters to the editor
Author:Adams, Jeremy
Publication:Shooting Industry
Article Type:Letter to the editor
Date:Aug 1, 2007
Words:257
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