Printer Friendly

Facebook eyes facial recognition firm for purchase.

WithInstagramin the fold andOperain its sights, will Face.com be the next big acquisition for newly minted public company Facebook?

Face.com is an Israeli company known for its "best in breed" facial recognition technology. When you're launching the kind of offensive that Facebook's mounting in the photosphere, it only makes sense to have top-shelf mug finding technology, like Face.com.

Moreover, Face.com has started peddling its wares in the mobile world--a world that's a top priority at Facebook right now--with an iOS app called KliK, which allows people to "tag" their friends in real time.

Face.com already makes a facial recognition app for Facebook calledPhotos Tagger, which allows members to scan photo albums on the social network for faces of "friends" and its API is used by the social network in its existing facial recognition scheme.

Even before Facebook grabbed headlines with its acquisition of Instagram and was awash with cash from its IPO, it was rumored that the social network was interested in the facial recognition firm. More than a year ago, for example, the Israeli business newspaperTheMarkerpublished a story claiming Face.comrebuffed effortsto purchase it by Facebook.

The latest speculation about a Face.com acquisition was reported in the Hebrew language newspaperCalcalist, which valued the deal in the "tens of millions" of dollars. Another Hebrew language news site,Newsgeek, pegged the purchase price at between $80 million and $100 million. By comparison, Facebook paid $1 billion for Instagram.

According toThe Next Web, Face.com CEO Gil Hirsch is being laconic on the acquisition rumor, saying "nothing new to share."

Corporate Publishing International. All rights reserved.

Provided by Syndigate.info an Albawaba.com company
COPYRIGHT 2012 Al Bawaba (Middle East) Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2012 Gale, Cengage Learning. All rights reserved.

 
Article Details
Printer friendly Cite/link Email Feedback
Publication:Computer News Middle East
Date:May 29, 2012
Words:278
Previous Article:Safaricom partners with iHub Nairobi on IPv6 testing.
Next Article:Ericsson to manage MTN network.
Topics:

Terms of use | Privacy policy | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters