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Facebook Charges $100 To Message Founder Mark Zuckerberg.

If someone who is not friends with Mark Zuckerberg on Facebook wanted to send him a message, it would cost them $100.

Tech website, ( Mashable discovered the charge Thursday. Upon opening a message box on Zuckerberg's page, anyone who is not friends with or subscribed to the Facebook founder will receive two options for sending their message, "send this message to his inbox for $100.00," or "Just send this message to his Other folder."

According to ( Beta Beat by The observer , the charge is in step with Facebook's experiments with a pay-to-message model. The social media website unveiled a new feature in December that requires users to pay $1 to send messages to people with whom they are not friends.

The company has now upped the ante by placing a higher message fee on certain VIP members such as Zuckerberg.

A Facebook spokesperson confirmed with the ( UK Telegraph that the charge is part of these experiments.

"We are testing some extreme price points to see what works to filter spam," he told the Telegraph.

The company ( stated in December that the experiments where being conducted in order to determine whether adding a "financial signal" improves its formula for delivering "relevant and useful" messages to members' inboxes, according to the Telegraph.

According to Facebook, its main purpose for the trials is determining more efficient methods of spam control.

"Several commentators and researchers have noted that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful," Facebook stated.

The aforementioned "Other" folder essentially serves as a spam folder, which is strategically hidden and often goes unchecked for long periods of time.

According to the Telegraph, Facebook may be looking to profit from establishing the message charges as a fee for "cold" messaging, in which companies pay in order to send spam to user's inboxes could be an untapped source of revenue for the social media website.

Beta Beat notes that as Zuckerburg currently has over 16 million subscribers, a good chunk of Facebook clientele will never be charged for sending a message to his inbox.

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Publication:International Business Times - US ed.
Date:Jan 11, 2013
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