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Face to Face wins Primal MD account.

Independent agency Face to Face has been handed the communications brief for an innovative new health initia- tive founded in the UAE.

The agency is to handle the brand strategy, creative advertising, events, digital and social media for Primal MD, a creative consumer- focused health initiative that has aggressive international expansion plans and the paleo diet at the core of its offering.

Face to Face will work on the company's full communications remit for both the B2B and B2C side of the business with a focus on Primal MD's launch of a range of paleo ready-meals called 'Go Primal'.

Commenting on the appoint- ment, Marc Poulin, managing director of Primal MD, said: "Primal MD was founded by a group of doctors and business- people who recognise that the current healthcare model is broken. As such, and as part of our focus on mending that model, we have developed a range of meals taken from the diet of our ancestors, which consisted of moderate carbohy- drates, moderate fat and moderate protein.

"Face to Face showed a clear understanding of our mission, which is aimed at early detec- tion, prevention, treatment and the reversal of cardio-met- abolic disease. We look forward to working closely with them as we bring our products to market and con- tribute to a healthier world."

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Publication:Campaign Middle East
Date:Mar 20, 2016
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