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Face Guardian Reaches Over 10,000 Active Users in 2014.

New Identity Monitoring Service Sees Strong Launch, Looks Ahead to 2015

SAN DIEGO, Jan. 8, 2015 /PRNewswire-iReach/ -- Face Guardian revealed initial performance figures today, which point to a strong start for the new identity monitoring service. Launched in the third quarter of 2014, Face Guardian has gained more than 10,000 active users in its few first months of operation.

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"With Face Guardian, our goal is to help our users become more aware about their images' footprint on the web, while promoting awareness about best practices in image privacy and protection," said Ian Koskela, Chief Executive Officer of Face Data, Inc., the company behind Face Guardian.

Designed to fill a growing void in the privacy and identity theft protection industry, Face Guardian monitors for an individual's face in images across the Internet. By utilizing state-of-the-art facial recognition technology, the service provides user alerts when a duplicate instance of a protected face photo is found on the web. A separate remediation service is also offered for identifiable instances of image misuse, in which Face Guardian will negotiate for the removal of an image from the offending source.

"Although image theft has long been an issue on the Internet, 2014 proved to be an exceptionally alarming year for anyone concerned about the privacy and security of their images," said Koskela. "Between the high-profile celebrity photo hacks, and the incident where over one hundred thousand private Snapchat images were leaked, this year has proved that everyone is vulnerable."

Face photos contain biometric data that can be used to reveal someone's identity - even if there is no name associated with the image. Face Guardian provides a new layer of identity security on the web, while also looking for other unique applications of its image monitoring service.

"Since our launch in late 2014, we created a dialogue with our users to find out what features they wanted to see, and what they were most concerned about," said Koskela. "In that time, we discovered that Face Guardian appeals not only to users concerned about their image, but also to people who are interested in seeing how popular their face has become across the web, such as aspiring models or actors."

This led to new features like the Global Face Reach section in the Face Guardian portal. This feature allows users to see which countries and websites have hosted their photos, while also providing a "viral score" for their image.

Users can visit Face Guardian's website and sign up to monitor one photo for free. The photo selection is processed through Facebook Connect, in order to keep that user's personal details private and secure, while notifications of face matches are delivered by email. A premium service is also available from Face Guardian, priced at $9.95 per month, which allows users to guard up to ten photos at a time.

Already, Face Guardian is looking ahead to 2015 as a major year for the service. They will be introducing new features like individual photo scans, which will help individuals who want to easily check the reach of multiple images.

Face Guardian is an identity monitoring service of Face Data, Inc., established in 2012. Face Data is devoted to creating new, productive uses for face recognition technology.

For more information, visit the website at: http://www.faceguardian.com. Face Data, Inc. 100 W A St. #900D San Diego, CA 92101 (619) 354-7002

Media Contact: Ian Koskela, Face Data, (619) 354-7002, ian@facedata.com

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SOURCE Face Data, Inc.
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Date:Jan 8, 2015
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