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FUTURISTIC PRODUCT FEATURE TURNS VIEWERS INTO SLEUTHS

 FUTURISTIC PRODUCT FEATURE TURNS VIEWERS INTO SLEUTHS
 MINNEAPOLIS, Oct. 29 /PRNewswire/ -- The CBS-TV affiliate in


Minneapolis, WCCO-TV, recently did a segment on a local company that manufactures and markets Alphamassage, an ultra-modern dry air sauna and massage unit. While relaxation and stress relief in the 90s was the theme of the feature story, many potential buyers who viewed the piece became anything but relaxed.
 The feature ran locally first and then moved across the country via the affiliate network. Within a few days it was aired in several major market cities.
 "We were absolutely delighted with the job WCCO did and with the exposure we received," said Jon Swenson, director of sales and marketing for the company that created Alphamassage. "Obviously we knew that this was a feature dealing with stress, and that it was not going to be treated as a paid commercial advertisement."
 The three-minute segment understandably did not mention the name of the company. For interested viewers however, conditioned to decades of being bombarded with names, slogans, and jingles, confusion if not panic, set in.
 In record time, even in these troubled economic times, the American consumer dramatically demonstrated guile and aggressiveness in seeking out the source of Alphamassage.
 Viewers called their senators, congressmen, the Select Committee on Stress in Washington, D.C., the Mayo Clinic, and of course CBS headquarters in New York. While none of those efforts were rewarded, viewers who called their local stations were referred to WCCO in Minneapolis and were ultimately given the information they desired.
 Just for the record, the Alphamassage is the signature product of Sybaritic, Inc. Their number is 800-445-8418. Swenson can assist you with information.
 -0- 10/29/92
 /CONTACT: Jon Swenson of Sybaritic, 800-445-8418/ CO: Sybaritic, Inc. ST: Minnesota IN: LEI SU: PDT


KH -- MNFNS001 -- 6359 10/29/92 07:33 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Oct 29, 1992
Words:305
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