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FTC launches 'Big Fat Lie' initiative.

On November 9th, the FTC launched "Operation Big Fat Lie," a nationwide law enforcement sweep against six companies making false weight loss claims in national advertisements. Operation Big Fat Lie is the latest in the FTC's efforts to stop deceptive advertising and provide refunds to consumers harmed by unscrupulous weight loss advertisers; encourage media outlets not to carry advertisements containing bogus weight-loss claims; and educate consumers to be on their guard against companies promising miraculous weight loss without diet or exercise. Complaints in each of the six cases allege that defendants used at least one of the seven bogus weight loss claims that are part of the FTC's "Red Flag" education campaign announced in December 2003 (see September issue of NUTRACEUTICALS WORLD, page 39, for more information). In short, the Red Flag campaign provides guidance to assist media outlets in voluntarily screening out weight loss ads that contain claims that are too good to be true.
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Title Annotation:TOP OF THE NEWS
Publication:Nutraceuticals World
Article Type:Brief Article
Geographic Code:1USA
Date:Dec 1, 2004
Previous Article:FDA to fully implement & enforce DSHEA.
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