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FSN Bay Area and Oakland Athletics Celebrate Network Re-Launch With Opening Day Ceremony and Special Programming.

Special Pre-game Ceremony Unveiling Network's New Outfield Signs During Opening Day A's-Red Sox Game on April 1

Network Airs Specials Commemorating A's Trip to Japan and 40 Years of Local A's History

SAN FRANCISCO -- FSN Bay Area begins a new era in Bay Area television as the network re-launches as Comcast SportsNet Bay Area on March 31.

As part of the re-launch festivities, legendary A's players Sal Bando, David Henderson, Joe Rudi and Terry Steinbach will unveil the new Comcast SportsNet Bay Area outfield signs at McAfee Coliseum in a special pre-game ceremony airing live on Comcast SportsNet's season debut of A's Pregame Live at 6:30 PM on April 1. Following A's Pregame Live, Comcast SportsNet Bay Area presents the first of its 80 A's games at 7:00 PM, in their home opener against the 2007 World Series Champion Boston Red Sox.

As the home of "Authentic Bay Area Sports," Comcast SportsNet promises an enhanced commitment to comprehensive and entertaining local sports coverage, including special and feature coverage about Bay Area sports. The network will air two specials celebrating the A's deep ties to the Bay Area as part of the re-launch as Comcast SportsNet Bay Area: A's in Japan and Oakland Athletics: 40 Year of Champions.

A's in Japan

The A's begin their 2008 season with a two-game series against the World Series Champion Boston Red Sox at the Tokyo Dome in Japan on March 25-26, and A's in Japan will chronicle the A's trip to the Far East and feature interviews, highlights and special access to the players and coaches throughout their historic visit. The 30-minute A's in Japan, hosted by Jaymee Sire, will premiere Monday, March 31 at 7:00 PM. Check local listing for additional air dates.

Oakland Athletics: 40 Years of Champions

Comcast SportsNet Bay Area chronicles four decades of A's excitement in the Bay Area with the one-hour special Oakland Athletics: 40 Years of Champions. This program features rare footage and archive photos, along with testimonials and interviews from the people who built the A's into a Bay Area institution, including A's vice president and general manager Billy Beane; A's manager Bob Geren; former A's standouts such as Vida Blue, Bert Campaneris, Rollie Fingers, Dave Stewart, Dave Henderson, Jason Giambi, Nick Swisher and Barry Zito; former A's manager Tony LaRussa; former A's owner Wally Haas, historic A's clubhouse staff and personnel and members of the media, among others. Comcast SportsNet Bay Area will premiere Oakland Athletics: 40 Years of Champions on Tuesday, April 1 at 5:30 PM. Check local listing for additional air dates. In addition, an extended limited edition "Directors Cut" DVD will be given away to 10,000 fans on Sunday, April 6 at McAfee Coliseum in Oakland when the A's host the Cleveland Indians.

During the 2008 season, Comcast SportsNet Bay Area will air 80 A's telecasts, the most A's games the network has ever presented in a single season, Comcast SportsNet Bay Area's coverage includes 20 A's Pregame Live shows, 40 A's Postgame Live shows and 40 telecasts in high-definition television (HDTV).

About FSN Bay Area

FSN Bay Area reaches nearly 4 million households in Northern California and Northern Nevada. FSN Bay Area's programming includes Oakland Athletics and San Francisco Giants baseball, Golden State Warriors basketball, San Jose Sharks hockey, San Jose SaberCats football, and San Jose Earthquakes soccer. FSN Bay Area is operated by Comcast SportsNet.

Comcast SportsNet operates 10 sports networks that cover more than 2,400 live sporting events annually and deliver comprehensive sports news and analysis to nearly 40 million cable and satellite homes. Comcast SportsNet's networks are: Comcast SportsNet Chicago, Comcast SportsNet Mid-Atlantic, Comcast SportsNet New England, Comcast SportsNet Northwest, Comcast SportsNet Philadelphia, Comcast SportsNet West, SportsNet New York, FSN Bay Area, The Mtn. - MountainWest SportsNetwork, and CSS. These networks provide live game coverage of 18 professional teams as well as college, minor league and other sports. For more information see ComcastSportsNet.com.

About the Oakland Athletics

Since moving to Oakland for the 1968 season, the A's have made 15 postseason appearances and have captured four World Series championships, six American League pennants along with 14 West Division titles. The A's have compiled the fourth best winning percentage in all of baseball over the past 40 seasons and only the New York Yankees (6) have won more world championships. A's players have also been well-decorated over the past 40 years, winning seven Most Valuable Player awards, five Cy Young awards, six Rookie of the Year awards and 20 Gold Glove awards. In addition, four players -- Jim "Catfish" Hunter, Rollie Fingers, Reggie Jackson and Dennis Eckersley -- along with manager Dick Williams, paved their paths to the Hall of Fame through Oakland.
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Publication:Business Wire
Date:Mar 18, 2008
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