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FROM THE PRESIDENT.

The Directors of the International Society for General Semantics have done me the honor of reelecting me to the position of President. During the past two years the Executive Committee has spent a majority of its time working on a new Constitution, as I promised you two years ago. We finally managed to construct one to carry us into the coming century. Of course, we will continue to polish it, as its shortcomings become obvious. I believe that we have developed a much improved "map" to guide our operations. If you would like to have a copy of the new Constitution, please write the Administrative Office.

Due to a certain amount of internal dissension, unnecessary in my view, I believed it necessary to introduce the smallest number of changes possible in the composition of the Executive Committee two years ago. In effect, Earl Hautala and I exchanged jobs.

In 1999 we began a new series of publications, which we call "ISGS Monographs." This series will provide an outlet for contributions a bit too long for ETC, but not quite long enough for a book. Monograph I, by Lisa J. Roberts, has the title, E-Prime, [sigma]EOS, and the General Semantics Paradigm: Revolution, Devolution, or Evolution? We expect to produce several more monographs during the year 2000. We will keep you informed.

We feel very happy about the Society's publication of a book by one of our newly-elected Directors, Dr. Charles G. Russell: Culture, Language and Behavior. You will find both of the above-mentioned books discussed in the new 2000 edition of our catalog "ETC Books: [GS.sub.10]."

I had hoped to have something to report to you at this time concerning cooperative activities involving the Institute of General Semantics and other related organizations. Unfortunately, we ran into the usual problem: a lack of funding. They felt willing, and we felt willing, but we could not manage joint efforts at the present time.

During this holiday period my younger son, Rusty, and I hit a few licks on the development of a computer program which we call "Crisp-E 2.0." This program, when finished, will receive as inputs (a) the format your computer uses, and then (b) the electronic version of various books or articles. It will then produce almost immediately as outputs the Non-Identity Index (formerly called the Crispness Index) and the Non-Allness Index associated with the given piece of writing. Yes -- I feel another monograph coming on. For more information on those two measures which can help one to develop more effective evaluating and writing (etc.), see my paper "Quantitative Studies of the Korzybskian Spectra," in E-Prime III! edited by Bourland and Johnston, pages 235-249.

Now let us talk about the future. I have appointed Jeremy Klein for another two-year term as Editor-in-Chief of ETC. Jerry has begun working on two exciting new projects: (i) He will soon invite papers for a symposium to discuss Lisa Roberts' monograph and the issues she raises -- analogous to the two-part symposium he conducted on E-Prime in issues of ETC published during 1991 and 1992; (ii) The last two issues of ETC have contained brief notices of a "Virtual General Semantics Conference" which this Society will sponsor, with the "Conference" conducted within the pages of ETC and on the internet. Jerry, David Maas, and Paul Johnston have pointed out that this Conference will include the "publication of papers on a web site, various forms of cyberspace networking, cyberpublishing of replies and comments, as well as the publication of selected papers in ETC." [See announcement on page 501 of this issue. - Ed.]

If we can manage it, sometime during the summer of 2000, we hope to invite the members of the Society plus their guests to a cocktail party on the West Coast in honor of Alfred Korzybski, roughly on the fiftieth anniversary of his coagulation (as he preferred to say). Korzybski lived from July 3, 1879 to

March 1, 1950. This might become an annual event. As you may know, the Institute of General Semantics sponsors an annual Memorial Lecture and Dinner in November of most years at the Harvard Club in New York City. I hope we can hold our celebration in the San Francisco Bay area. I envision an almost entirely social evening, with opulent hors d'oeuvres and a no-host bar. No papers or invited address: just good fellowship. I will get back to you on the location.

And now, finally, I want to present you with another innovation. Most of the organizations that I belong to have some provision for introducing the officers, directors, and so on to the members. Let us give this a try. You will find in the Appendix to this communication brief biographies of our Officers and members of the Board of Directors. This effort seems particularly needed in view of the somewhat larger number of new people than usual who have recently accepted positions of responsibility in our Society.

With best wishes,

D. David Bourland, Jr.

APPENDIX: OFFICERS AND DIRECTORS OF THE SOCIETY

A. Executive Committee

President D. David Bourland, Jr., Harvard College (A.B., 1951), Harvard Business School (M.B.A., 1953), Universidad de Costa Rica (Licenciatura in English Linguistics, 1974). After service as a Naval Officer during the Korean War, he worked in the field of naval operations research for 15 years and then taught English, linguistics, and general semantics for 10 years at the Universidad de Costa Rica, retiring as an Associate Professor. He attended six seminars at the Institute of General Semantics (five with Korzybski) and studied at the Institute as a Korzybski Fellow during the last year of Korzybski's life. He has served as a Trustee of the Institute of General Semantics, Editor of the General Semantics Bulletin, member of the Board of Directors of the International Society for General Semantics, Vice-President/Development, and President of this Society. He has published some 60 articles (including seven books) on topics concerning general semantics, linguistics, and sociology. He "invented" E-Prime in 196 5, developed the first [sigma]EOS Model in 1979, and formulated the Korzybskian Spectra in 1995.

Executive Director Paul Dennithorne Johnston. A graduate of the City of London (England) Poly (now London Guildhall University), Johnston serves as Executive Director of the International Society for General Semantics and Managing Editor of ETC. Born in Massachusetts, Johnston lived from the age of nine until his early twenties in the Bahamas. He lived in Britain for about 17 years, where he worked as a newspaper reporter and editor, freelance writer, clerk, railway porter, and at various other occupations, including home renovation. For about two years he had a smallholding in the hills of central Wales with sheep, goats, geese, ducks, and chickens and a few acres of food and fodder. He has published more than 60 works of fiction and nonfiction in the U.S.A. and Britain. Amateur dramatic societies have staged four of his one-act plays. As an artist, he has created book and magazine illustrations and book covers, and has exhibited and sold paintings, sketches, and cartoons.

Editor-in-Chief of ETC Jeremy Klein. A graduate of the University of Chicago, Klein has served since 1990 as Editor-in-Chief of ETC, and since 1991 as President of the San Francisco Bay Area chapter of the International Society for General Semantics. Mr. Klein also holds the position of Associate Editor with a major West Coast commercial real estate trade journal.

Treasurer Dennis Wile. Born in Nova Scotia, Canada, in 1922, Dennis Evan Wile attended Vermont Academy, Northeastern University, The Citadel, Georgia School of Technology, and Baltimore College of Commerce. He served in World War II as Combat Photographer, 1270th Engineer Combat Battalion, 3rd Army. A member of the United States Holocaust Memorial Council, the Institute of General Semantics, and the International Society for General Semantics, he currently works with the United States Environmental Protection Agency, Region 4.

Secretary Michael Ponting. Born in Champaign/Urbana Illinois on October 18, 1939, Michael Ponting lived from five to nineteen in White Plains, New York. He graduated from Wooster School (HS) Danbury, Connecticut, 1958, attended Menlo College until 1960, and received an A.B. from Colorado College 1962, with a major in history and minors in English and Political Science. He has done extensive graduate work at S.F. State University in history, social sciences, education (secondary credential) counseling, etc. He has taught in San Francisco at Everett Junior High/Middle School from 1967 to present. A longtime member of the S.F. Chapter of ISGS, Ponting studied general semantics with mentor and friend Dr. William Pemberton and others and has attended Institute of General Semantics Seminars.

Vice-president/Membership Dr. David F. Maas, Professor of English at Texas College in Tyler Texas, has an Ed.D. from Texas A&M University, an M.A. and a B.A. from Mankato State University, and he holds a Master Teacher Certificate from the Institute of General Semantics. He has published several textbooks, including The Images of Order, New York: Peter Lang, 1988, and various book chapters, and four articles for ETC. Dr. Maas has coordinated General Semantics symposia, produced radio programs, and served as guest lecturer for such organizations as the Institute for General Semantics, the Modern Language Association, the University of Southern California, and the California Association of Chaparral Poets.

Vice-president/Development Dr. Charles G. Russell has published twelve books and many papers and articles in his area of expertise: how people communicate. Dr. Russell, who has a B.S. in Ed. (Speech, 1959), MA (Speech, 1965), and Ph.D. (Political Communication, 1971) from Southern Illinois University, has spent much of his life working in academia, and in the business world. Russell's teaching career included high school and university level instruction and chairing a department of communication. He retired from teaching in 1999 as a Professor of Communication. His publications reflect his classroom, business, organizational, and travel experiences, and include articles in ETC, as well as his many books and published book chapters. Russell's enthusiastic interest and work in general semantics began in college and continues to this day in his writing and consulting.

Vice-president/cyberspace Dr. E. W. Kellogg, III, earned his Ph.D. in biochemistry from Duke University. He first studied Korzybski's Science and Sanity while still in graduate school, and soon came across David Bourland's article "A Linguistic Note: Writing in E-Prime." He has written, spoken, and even thought in 99.9% E-Prime for many years, and has written a number of articles on the usefulness of E-Prime as a form of general semantics training. He has served on the ISGS Board of Directors since 1989. Other personal interests include phenomenology, lucid dreaming, biofeedback, parapsychology, and optimal health practices. He currently resides in Ashland, Oregon.

Vice-president/Education Dr. Robert Ian Scott first encountered General Semantics in Language in Action [Language in Thought and Action in subsequent editions] at Berkeley High School in California in about 1947-48. His further education includes B.A., Reed College (Oregon), 1953 (Literature, and C.S. Peirce' s semiotics); M.A. Claremont Graduate School (California), 1955 (English); Ph.D., State University of New York at Buffalo, 1964 (English, including linguistics with Henry Lee Smith, Jr.). He has taught university English, 1956-1997, in Australia, the U.S., and Canada, including semantics and linguistics. His published writing includes The Specific Writer, which shows how to write E-Prime by using his structural grammar; Words and the World: A Practical Semantics; "two teaching programs using my grammar, including one for color-coded word blocks with which first-graders write sentences in E-Prime," and about 60 articles about literature, grammars, and semantics.

Vice-president/Fundraising Dr. Joseph L. Stewart worked with and studied under Wendell Johnson who directed his dissertation, an extension of the People in Quandaries chapter "The Indians have no word for it." Dr. Stewart attended what became Korzbyski's last summer Seminar-Workshops in June & August, 1949. Stewart devoted his professional career to working with American Indians and Alaska Natives in the field of sensory disabilities. He formerly served on the Board of Trustees of the Institute of General Semantics until leaving Washington, DC, to move his program with the Indian Health Service to Albuquerque. Although now retired from the IHS, he continues his work on the development of digital amplification systems in conjunction with the Department of Electrical and Computer Engineering at the University of New Mexico.

Vice-president/Publications Gregory Sawin, a medical editor, has a B.A. in psychology (San Francisco State University). He discovered general semantics in 1980, joined the Society in 1983, and read cover-to-cover a dozen GS classics, including Science and Sanity. He has published many articles in ETC. He was the editor and a contributing author of Thinking & Living Skills: General Semantics for Critical Thinking, which the Society published in 1995.

Vice-president/Media Relations Gregg Hoffmann has worked as a journalist in the Midwest for more than 28 years and serves as a senior lecturer in mass communication at the University of Wisconsin-Milwaukee. Hoffmann owns and operates M&T Communications, an editorial services and publishing company. M&T titles include Media Maps & Myths, a textbook applying general semantics and critical thinking to understanding media, and Mapping the Media, a media literacy workbook based on general semantics. Hoffmann teaches a variety of journalism courses at UWM, including a GS-based media literacy course. He also has a media literacy program for middle and high schools. Hoffmann has made GS presentations at Columbia, Yale, University of Wisconsin-Madison, UCLA, Appalachian State, Alverno College, Roosevelt University and in Sydney, Australia. He received a Sanford Berman Research Fellowship in 1989, and the Irving I. Lee Award for Outstanding Teaching of General Semantics in 1997. He founded the Midwest Society for Gene ral Semantics and serves on the boards of the ISGS and IGS. Hoffmann holds a bachelor's degree in journalism from UW-Madison and a masters in communication from UW-Milwaukee.

Special Area VP for Europe Dr. Ruta Marcinkeviciene (nee Petrauskaite), born on April 15, 1958 in Kaunas, Lithuania, in the then Soviet Union, in the family of a previous political prisoner, finished secondary school in 1976. In 1981, Dr. Marcinkevi6iene graduated from the Vilnius University, the Department of Philology having a specialty of the English language and literature. She worked as the head of a museum of veterinary medicine for nine years and during this time prepared a dissertation: a comparative analysis of Lithuanian and English verbs of motion. After her dissertation defense in 1990, she started teaching at the recently reopened Vytautas Magnus University in Kaunas. Her fields of interest and research include: general and lexical semantics, lexicography, corpus and computational linguistics, cognitive metaphor and collocations. Since 1995, she has participated in the projects sponsored by the European Commission on Language Engineering and has held a position as the head of the Center of Compu tational Linguistics at Vytautas Magnus University.

B. Other Directors

Dr. Sanford I. Berman, a student of Dr. Irving J. Lee, received his Ph.D., from Northwestern University, and has lectured on general semantics at the University of Chicago, Northwestern, and U.C., San Diego. A past President of ISGS, Dr. Berman edited the book Logic and General Semantics, and has also authored many general semantics books, including Words, Meanings and People, Why Do We Jump to Conclusions? and The Closed Mind. He recently prepared a second edition of Irving J. Lee's Language Habits in Human Affairs, published by the Society in cooperation with the Institute of General Semantics.

Alfred Fleishman, Chairman Emeritus of Fleishman-Hillard, Inc., a major U.S. public relations firm with international offices in Europe and Asia, holds academic appointments at several universities, and lectures widely. Three of his books, Sense and Nonsense, Troubled Talk, and Dialogue with Street Fighters, have received the ISGS "Book of the Year" award. A prolific writer and editor, he writes a column that has appeared in major newspapers in the U.S.A.

Earl Hautala. Born in Superior, Wisconsin in 1936, Hautala attended San Jose State College, and received his B.A. in Chemistry in 1961. He has served as Secretary, Treasurer, and President of ISGS. Author of the "Science as Clear Thinking" series and other articles for ETC, he has published more than 50 scientific papers relating to analytical methods development. A retired chemist, he acknowledges the debt to those who taught him about general semantics. He works to make that information available to anyone with the desire to learn. Actively involved in general semantics discussions on the Internet, he seeks to find new ways to make general semantics accessible.

Nicholas Johnson, the son of ISGS co-founder and general semantics author Wendell Johnson, grew up with general semantics. He learned First Amendment law as Supreme Court Justice Black's law clerk and, while a law professor at U.C. Berkeley, he assisted S. I. Hayakawa at San Francisco State. An FCC Commissioner from 1966 to 1973, he has also contributed articles to ETC.

Edward MacNeal, born in Winona Lake, Indiana in 1925, received his B.A. in 1948, and an M.A. in 1951, from the University of Chicago. Aviation consultant, decision theorist, mathsemanticist, he has authored the books Mathsemantics: Making Numbers Talk Sense (1994), and The Semantics of Air Passenger Transportation (1981). His articles in ETC include the Mathsemantic Monitor series, and "MacNeal's Master Atlas of Decision Making" (1986-89), published in book form by ISGS in 1997. An early ISGS executive secretary (1947-50), he also serves as a Trustee of the Institute of General Semantics.

Harry Maynard received the J. Talbot Winchell Award for outstanding contributions to general semantics in 1993. He has served as President of the Institute of General Semantics, and continues as President of the General Semantics Foundation. He has taught and written about general semantics and its applications and participated in many seminars and workshops.

Dr. Emory Menefee, born in Wichita Falls, lived in Texas until he moved to Boston for graduate work, taking a Ph.D. in physical chemistry from MIT. During a five-year stay in Wilmington, he learned polymer physics at Du Pont. A subsequent longtime resident of Richmond, California, he now engages in research and consultation, mainly in hair chemistry and physics. He is married to Josephine and has three daughters. President of ISGS from 1986 to 1989, and then Secretary until 1999, he enjoys painting, puttering, poetry, Sierra hiking, music, etc.

Sally Miller presently teaches English courses at Belle Fourche High School in Belle Fourche, South Dakota. She received her B.A. in English Education from South Dakota State University, Brookings, South Dakota in 1992. She then taught sophomore, junior, and senior English at Philip High School in Philip, SD, for two years before going back to South Dakota State University to earn her Master's degree in English. Miller wrote her Master's Thesis "Writing with the Rhetorical Tool of E-Prime" and graduated with her M.A. degree in 1997. Miller participates in Sigma Tau Delta, the international English honorary society; Kappa Delta Pi, the international education honorary society; and Alpha Delta Kappa, an international women educator's honorary society. In addition to her academic pursuits, Miller coaches and officiates at volleyball, raises and trains roping horses, paints western landscape scenes, and works on her parent's cattle and sheep ranch in western South Dakota.

Dr. Mitsuko Saito-Fukunaga, professor emerita of Japan's International Christian University, pioneered the field of Communications Studies as an academic discipline in Japan, and the training of professional conference interpreters as intercultural communications specialists. She established and directed the Communication Department at ICU. Dr. Saito-Fukunaga received her Ph.D. from Northwestern University in 1957. A student of the late Irving J. Lee, she has incorporated the principles of general semantics in all aspects of her academic career. Dr. Saito-Fukunaga has published and lectured widely to many organizations. Since retiring from ICU, she has formed her own company, Communicators, Inc., and continues her professional involvement in the field of communications.

Robert Wanderer helped found the San Francisco Chapter of ISGS in 1957. He served as editor of The Map, the chapter newsletter, for 38 years. For 30 of those years, he programmed chapter events. He has written for ETC for 40 years, and currently writes the ETC feature Illustrating General Semantics. Wanderer has taught adult school classes in general semantics for 25 years. He recently received the J. Talbot Winchell Award for furthering the understanding of general semantics.
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Publication:ETC.: A Review of General Semantics
Geographic Code:1USA
Date:Dec 22, 1999
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