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FROM MAY DAY TO MEMORIAL DAY, AMERICA WILL SNAP MILLIONS OF PHOTOS; DISPLAYS GET CONSUMERS INTO THE SPIRIT OF NATIONAL PHOTO MONTH

FROM MAY DAY TO MEMORIAL DAY, AMERICA WILL SNAP MILLIONS OF PHOTOS;

DISPLAYS GET CONSUMERS INTO THE SPIRIT OF NATIONAL PHOTO MONTH
 BOSTON, April 30 /PRNewswire/ -- In celebration of May as "National Photo Month," the Photo Marketing Association has launched a campaign, "Everyone Smile," that promises a bounty of promotions and discounts at camera stores and photofinishing outlets nationwide. When investing in a new camera or developing film, shutterbugs should also keep in mind new and decorative ways to display their photographs. As National Photo Month encourages increased picture- taking, snap-happy consumers should check out the latest in frames and photo albums to make sharing their pictures both stylish and fun.
 "Despite the turns of the economy, America's love affair with photography continues to flourish," says Michael Adler, president of MotoPhoto, an international chain of one-hour photo and portrait stores. "And now with all the fantastic promotions available in May during National Photo Month, we expect to see even greater enthusiasm for both picture-taking and photo display."
 When shopping for photo supplies this month, Adler recommends making a special effort to look at the frame and photo album selection. "When deciding on a frame or album, always look for a name, like Burnes of Boston, that promises quality design and craftsmanship so that your photos will look their best," he says.
 The leading supplier of high quality frames and photo albums to photofinishing outlets and department stores, Burnes of Boston offers a variety of fashionable photo accessories that complement any photo. Priced from $10 to $45, Burnes features more than 250 styles of frames appropriate for both those who appreciate simplicity and detail. From the highly polished metals of the State Street collection to the richly grained woods of the new America at Home line, Burnes frames showcase photos with classic style.
 In addition, Burnes features a distinct selection of photo albums that are attractive enough to leave on the coffee table for everyone to see and enjoy. With most styles less than $20, Burnes albums are available in classic European papers as well as materials and patterns that reflect the most popular trends in wallpaper and fabric design. When used to accent a room, Burnes photo albums make unique and functional decorative accessories.
 "With picture-taking on the rise these days, we've seen a tremendous growth in frames and photo albums," says Laura Stanton, marketing manager for Burnes of Boston. "Consumers are realizing that it's a shame to shoot rolls and rolls of film only to have the prints sit untouched in shoeboxes and envelopes. Pictures are best enjoyed when shared, and National Photo Month is a great time to show off all your newest snapshots in frames and albums."
 With Mother's Day May 10 and graduations galore, it's not only the perfect month to take photos but also to give framed photos as gifts. "Photo displays are ideal Mother's Day and graduation gifts since they help to create a family image and link us to our heritage," says Stanton. "Whether giving a family portrait framed in brass or a collection of snapshots in a floral-covered album, it's a truly personal gesture."
 Considering that 85 percent of the population is snapping pictures these days, National Photo Month promises to have consumers reaching for their cameras. As photofinishing outlets and camera stores get ready to celebrate, there's no better opportunity to create a lasting display with pictures.
 -0- 4/30/92
 /CONTACT: Laura Stanton of Burnes of Boston, 401-769-8000; or Kevin Patsel of Ingalls, Quinn & Johnson PR, 617-954-1667 for Burnes of Boston/ CO: Burnes of Boston ST: Massachusetts IN: SU:


DD -- NEFNS1 -- 4708 04/30/92 07:32 EDT
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Publication:PR Newswire
Date:Apr 30, 1992
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