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FROM A 2 ROOM CONDO TO A 32,000 SQUARE FOOT FACILITY: FAILSAFE CELEBRATES A DECADE OF SOFTWARE MANUFACTURING EXCELLENCE

 MOUNT PROSPECT, Ill., Oct. 27 /PRNewswire/ -- Failsafe Media, a major turnkey software manufacturing company in the computer industry, celebrated its 10th anniversary in business. During an explosive but volatile decade of software company start-ups, mergers, and takeovers, Failsafe owners Joe and Greg Buchel developed a business strategy to become one of the industry's major success stories.
 Placing their first ads in PC World and PC Magazine for bulk media in November of 1983, Joe and Greg Buchel have had a front row seat for the evolution of computer technology. In 1984, Failsafe bought its first duplication equipment and began to concentrate on disk duplication for software developers.
 In 1986, Failsafe purchased a facility on Wolf Road in Wheeling, Ill., and within a year doubled their space and production capabilities. As software developers became more sophisticated, innovative packaging became the competitive edge on store shelves. Failsafe realized the direction that the software industry was moving and purchased its first software packaging and printing equipment in 1987.
 Failsafe soon outgrew its facility and purchased a 12,000 square foot facility in Wheeling, in 1989, doubling its production and wharehousing capabilities. With sales beyond expectations, Failsafe added a customer support staff to insure constant responsiveness to their customers needs. According to Failsafe customer Mike Siewruk, vice president of Landmark Research International Corporation, "Having a strong software manufacturing company duplicating our products (WINProbe and Landmark DOS for Windows) and developing innovative packaging is critical to us. We've used Failsafe for six years because of their stability and their responsiveness to our diverse needs."
 As the need for more sales and customer support personnel grew so did the need for larger space. Failsafe moved in 1992 to a 32,000 square foot facility in Mt. Prospect with a current capacity of over 250,000 disks duplicated per day and 6O,000 packages assembled.
 Commenting on the overall success of the company, owners Joe and Greg Buchel noted, "We developed an effective marketing strategy early on. We managed our growth carefully during the explosive periods in the software industry so as not to overexpand in case of a downturn. We increased our services to our customers including packaging, documentation printing and fulfillment so that the entry of small single purpose disk duplicators would not affect us."
 -0- 10/27/93
 /CONTACT: Bruce Freeman of ProLine Communications, 800-537-1919/


CO: Failsafe Media ST: Illinois IN: CPR SU:

LG-TS -- NY032 -- 7238 10/27/93 11:31 EDT
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Publication:PR Newswire
Date:Oct 27, 1993
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