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FREDERICK'S OFFERS REWARD FOR MADONNA'S BUSTIER

 FREDERICK'S OFFERS REWARD FOR MADONNA'S BUSTIER
 HOLLYWOOD, May 6 /PRNewswire/ -- Frederick's of Hollywood


(NYSE: FHO) has offered a $1,000 reward for the return of rock star Madonna's bustier, which was stolen Thursday from the Frederick's of Hollywood Lingerie Museum. Thieves took the undergarment during the looting that transpired early Thursday evening throughout the Los Angeles area.
 The reward was announced today by company officials.
 The company says it feels fortunate that aside from broken windows, which looters smashed in order to steal merchandise, very little damage was done to its flagship store on Hollywood Boulevard or the Lingerie Museum inside. Madonna's bustier, however, is considered irreplaceable.
 The company promises that the reward for Madonna's bustier will be given with no questions asked.
 Madonna donated the bustier to Frederick's of Hollywood after her first world tour in 1987. A sequin-trimmed, purple bustier with gold tassels, it is seen in the music video, "Open Your Heart."
 Aside from Madonna's bustier, thieves also stole approximately $200,000 worth of lingerie and two other items from the Lingerie Museum. The other two items -- Ava Gardner's pantaloons from the movie, "Showboat," and a bra from actress Katey Sagal, star of the TV show, "Married With Children" -- have since been returned.
 Frederick's of Hollywood is currently replacing the lost lingerie so that its flagship store may reopen on Saturday.
 Frederick's of Hollywood operates a chain of 195 retail stores from coast to coast and mails 30 million catalogs annually. The firm specializes in sleepwear, intimate daywear, bras and panties, foundations, robes, hosiery, leisurewear, body products, accessories and men's gifts.
 -0- 5/6/92
 /CONTACT: Ellen Appel Public Relations, 714-289-1229, for Frederick's of Hollywood/
 (FHO) CO: Frederick's of Hollywood ST: California IN: REA SU:


AL-CH -- LA016 -- 7083 05/06/92 12:10 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:May 6, 1992
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