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FREDERICK'S OF HOLLYWOOD NAMES RICHARD A. PRICE VICE PRESIDENT, MAIL ORDER MARKETING

 LOS ANGELES, Feb. 10 /PRNewswire/ -- Frederick's of Hollywood Inc. (NYSE: FHO) today announced that Richard A. Price has been promoted to vice president, mail order marketing.
 Price, 33, most recently was director of marketing for the company's mail order operations. He joined Frederick's in 1985 as mail order marketing assistant.
 "Rich Price has been a valuable asset to Frederick's of Hollywood and is well deserving of this promotion," said George W. Townson, chairman and chief executive officer. "Due in large part to his efforts, we are now distributing approximately 40 million Frederick's catalogs per year, up from 8 million when he joined the company."
 Prior to joining Frederick's, Price was a marketing analyst at Starcrest of California, a general merchandise catalog operation. He earned a bachelor of science degree in business administration and a bachelor of arts degree in government from Chapman University in Orange, Calif.
 Frederick's currently operates 211 specialty stores in 39 states. The mail-order division serves customers in all 50 states.
 -0- 2/10/93
 /CONTACT: George W. Townson, chairman and CEO, or John B. Hatfield of Frederick's of Hollywood, 213-466-5151; or Roger S. Pondel of Pondel Parsons & Wilkinson, 310-207-9300, for Frederick's of Hollywood/
 (FHO)


CO: Frederick's of Hollywood Inc. ST: California IN: REA SU: PER

KJ-LS -- LA004 -- 5111 02/10/93 11:31 EST
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Publication:PR Newswire
Date:Feb 10, 1993
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