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FRANKLIN NAMED PRESIDENT, CEO OF GEORGIA POWER

 ATLANTA, Dec. 10 /PRNewswire/ -- Georgia Power Co.'s board of directors today elected H. Allen Franklin president and chief executive officer of the utility.
 The appointment is effective Jan. 1.
 Franklin, 49, currently pe?sident and chief executive officer of Southern Company Services in Birmingham, Ala., was named by the board to succeed A.W. "Bill" Dahlberg, who was appointed president of The Southern Company (NYSE: SO) earlier this week.
 "During his 23-year career with the system, Allen has been responsible for nearly every phase of operations -- from power engineering and fuel procurement to system operations and environmental affairs," Dahlberg said. "He has a thorough understanding of the competitive issues that will shape our industry in the coming years. I'm confident that his leadership will enable Georgia Power to build on its successes and meet the challenges of the future."
 Franklin, a native of Corner, Ala., began his career with The Southern Company in 1970 as an engineer at Southern Company Services. He transferred to Alabama Power in 1979, where his assignments included senior vice president with responsibility for fuel, electric system operations and planning, and environmental affairs. He returned to Southern Company Services in 1983 as executive vice president. He was named president of Southern Company Services in 1988.
 "I'm looking forward to working with the Georgia Power family," Franklin said. "I hope to continue the legacy of leadership and community involvement left by Bill, and meet the challenges of our ever- changing industry."
 Franklin is chairman of the CEO Task Force on Industry Structure of the Edison Electric Institute, the national trade association for investor-owned electric utilities. He has served as the leading spokesman for the nation's electric utilities on issues affecting the industry, testifying before several congressional committees during debate on the national energy strategy act.
 Franklin is a graduate of the University of Alabama and completed the executive program at Stanford University. He is a director of SouthTrust Bank of Alabama and is a member of The Conference Board. He is a senior member of the Institute of Electrical and Electronics Engineers and serves on the executive board of the Birmingham Area Council of the Boy Scouts of America. He is a member of the board of directors of the United Way of Birmingham, Junior Achievement of Greater Birmingham, the Birmingham Area Salvation Army and the Birmingham Area Chamber of Commerce.
 Franklin will become the 11th president of Georgia Power since the utility's first year of operation in 1926. Since then, the company has been served by Preston Arkwright Sr., W.E. Mitchell, Preston Arkwright Jr., C.B. McManus, Harlee Branch Jr., Jack McDonough, Edwin Hatch, James H. Miller Jr., Robert W. Scherer and Dahlberg.
 Georgia Power serves 1.6 million customers within its 57,000-square- mile service territory, which includes 153 of Georgia's 159 counties. The utility operates 141 generating units with a capacity of about 18,905 megawatts. The company's assets total approximately $11 billion, with annual revenue of about $4.3 billion.
 -0- 12/10/93
 /CONTACT: David R. Altman of Georgia Power, 404-526-7676 or 800-282-1696/
 (SO)


CO: Georgia Power Company; The Southern Company ST: Georgia IN: UTI SU: PER

BN-BR -- AT002 -- 2612 12/10/93 12:04 EST
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Publication:PR Newswire
Date:Dec 10, 1993
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