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FRANKENMUTH BREWERY INTRODUCES 5-LITER CAN

 FRANKENMUTH BREWERY INTRODUCES 5-LITER CAN
 FRANKENMUTH, Mich., Nov. 11 /PRNewswire/ -- After several years of


study, Frankenmuth Brewery introduced a 5-liter can. It is the first American brewer that offers a fully decorated can with printed-on litho. Thus far, only imported beers from Europe were available in a fully printed can.
 Frankenmuth Pilsener, which was first introduced in 1988 in bottles and kegs, now comes in this attractive 1.3-gallon version. Dark blue, maroon and silver are the dominant colors.
 "We are very proud of this package and initial responses from wholesalers, retailers and consumers are above all expectations," said Ferdinand M. Schumacher, chief operating officer of Frankenmuth Brewery.
 The composition of the can's exterior look was a cooperative effort by Lori Wightman of Top Dog Design and Tark Heine of the Frankenmuth Brewery.
 "We know of no 5-liter can on the American market with such striking and appealing features," said Heine, director of special projects.
 The new package will be available in major midwestern markets in November in time for the holidays.
 -0- 11/11/92
 /CONTACT: Fred Schumacher of Frankenmuth Brewery, 517-652-6183/ CO: Frankenmuth Brewery ST: Michigan IN: FOD SU: PDT


SB -- DE007 -- 9653 11/11/92 10:13 EST
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Publication:PR Newswire
Date:Nov 11, 1992
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