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FRANKENMUTH BREWERY AND DAB IMPORTERS JOIN FORCES

 FRANKENMUTH, Mich./MOORESTOWN, N.J., April 13 /PRNewswire/ -- A sales and marketing agreement was recently signed between Frankenmuth Brewery, Inc., Frankenmuth, and DAB Importers, Inc., Moorestown. According to statements by both companies, DAB Importers will have the exclusive rights to market Frankenmuth and Old Detroit beers in 21 states covering the eastern seaboard and several midwestern states.
 Frankenmuth Brewery, ranked 31st in sales in 1992 among all U.S. brewers, started marketing its beers in 1988 from the renovated facilities of an historic brewery dating back to 1862. Marketing its six brands of beer primarily in Michigan and other midwestern states, Frankenmuth beers won numerous national, regional and local awards and recognitions during its short history as a micro brewery. Frankenmuth brewery produced 9,500 bbls (1 bbl equals 31 gallons) of beer in 1992. It has a capacity substantially above its current production level.
 DAB Importers, Inc. is the exclusive U.S. importer for DAB German Beers and Count Arco's beers. DAB beers are produced by the Dortmunder Actien Brauerei of Dortmund, Germany, one of Germany's big three brewers. Count Arco's products are made by the Arcobrau Brauhaus of Moos, Germany. They are specialists in producing the finest in German Festbeer and Weissbeer.
 Not only will both companies benefit from this agreement, but consumers in many more states will be able to enjoy the beers of Frankenmuth.
 "We are confident that by joining force with such a fine organization as DAB Importers, Inc., consumers in 21 additional states will soon be able to enjoy the award-winning Frankenmuth beers," said Randy Heine, president and owner of Frankenmuth Brewery, Inc.
 Frederick Hess Jr., managing director of DAB Importers, Inc., explained why his company chose to associate with Frankenmuth Brewery. "Frankenmuth and Old Detroit beers are of excellent quality. They are indeed some of the finest beers brewed in this country, as their many awards signify. Their packaging is outstanding. The brewing facility is designed to produce the best beer money can buy. It is staffed by professionals with extensive experience in the brewing industry. In short, Frankenmuth and Old Detroit beers are ready to be enjoyed by beer lovers in many more states. We, at DAB Importers, are proud to play a key role in providing consumers all along the eastern seaboard and additional midwestern states with such excellent beers."
 -0- 4/13/93
 /CONTACT: Fred Schumacher of Frankenmuth Brewery, Inc., 517-652-6183; or Chris Hess of DAB Importers, Inc., 609-234-9400/


CO: Frankenmuth Brewery, Inc.; DAB Importers, Inc. ST: Michigan, New Jersey IN: FOD SU: JVN

KE-SM -- DE022 -- 5317 04/13/93 15:19 EDT
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Publication:PR Newswire
Date:Apr 13, 1993
Words:433
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