FRANCHISEES: LISTEN TO YOUR HEART
FRANCHISEES: LISTEN TO YOUR HEART FORT LAUDERDALE, Fla. Nov. 7 /PRNewswire/ -- David White, Karl
Maracotta, and Al and Cindy Fogelsanger match the description of what has been called "the new entrepreneur."
White, Maracotta, and the Fogelsangers used to rent boats for the love of being on the water. Today, from the other side of the sales window, they own the boats and rent them out for love, money, and the every-day-of-the-week boating lifestyle. They match the description of the 1990s entrepreneur: Put your money where your heart is. Work hard. Work long. Love your work. You like pets? Buy a pet store. Like exercise? Open a health spa. Live for submarine sandwiches? Start your own deli. White, Maracotta, and the Fogelsangers were once certified card-carrying members of the Club Nautico boat rental discount club. They rented the boats, but they bought the concept. "I thought this could be a great way to make a living, and a nice way to turn a hobby into a vocation," said Fogelsanger. Not long after that he and Cindy purchased Club Nautico of Coconut Grove in Miami. He quit his job, giving up a successful sales career with Hallmark Cards. Recently he opened a second boat rental center in his territory, and has plans to open a third. White left Miami as a green eye-shade accountant and moved to California where he saw the blue sky opportunity of owning a boat rental fleet on Lake Tahoe. Maracotta was a narcotics police officer in New York City. He rented a Club Nautico vessel on vacation. Today he and his partners own three powerboat rental centers from Fort Lauderdale to Boca Raton with a combined fleet of more than 30 boats. Knowing your hobby helps, but it does not guarantee success. These successful franchise owners say success in the boat rental business requires the same skills, long hours, and dedication as any small business. But, for them, working by the water, messing around boats, and helping people have fun makes it all worthwhile. Maracotta gets a charge out of letters from customers thanking him for their service. White smiles when he recounts how he has outsmarted and outlasted his two competitors. Al and Cindy Fogelsanger say that they consider all of their customers friends, and count some of them as close friends. Carolyn Guthrie is the person in charge of Club Nautico franchise sales at Adventurent, Inc. in Fort Lauderdale. "We are always looking for what we call the new entrepreneur'," she said. "You don't have to be a boater, but it helps. You understand what the fun is all about, and you can put yourself in the deckshoes of your customers, because you have been one." -0- 11/7/91 /NOTE TO EDITOR: Photo available upon request./ /CONTACT: Carolyn Guthrie of Adventurent, Inc., 800-NAUTICO or 800-BOAT-RENT (Fla.)/ CO: Adventurent, Inc. ST: Florida IN: LEI SU: AW-MR -- FLFNS1 -- 2002 11/07/91 07:32 EST
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|Date:||Nov 7, 1991|
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